The 2020 presidential election in the U.S. is 14 months away, but Facebook is continuing to take steps to prevent a repeat of the issues that plagued the social network in 2016. Public policy director for global elections Katie Harbath and product manager Sarah Schiff outlined three policy changes in a Newsroom post last week:…
ESPN Powerfully Celebrates Emotional Milestones With ‘There’s No Place Like Sports’
Ever since Wieden + Kennedy let go of the reins of its masterful ESPN work, it’s been difficult to gauge the sports giant’s personality. “This Is SportsCenter” remains some of the most enjoyable advertising out there, and not just in its category. For years, W+K (and later, ESPN’s internal team) put a happy and clever…
How China’s Tariffs Could Disrupt Tesla’s Recent Progress | WSJ
Huge’s Chief Design Officer Derek Fridman Joins Work & Co
After nearly eight years with digital agency Huge, Derek Fridman is joining Work & Co as associate partner-design. Fridman previously served as chief design officer of Huge out of the agency’s Atlanta office. Prior to joining Huge in 2012, Fridman was creative director of user experience and innovation at SapientNitro, leading the agency’s emerging experience…
NFL Looks to Woo New Viewers on TikTok
The National Football League is going big on TikTok. As part of a two-year partnership between the two companies, the NFL will bring new content every week to the short-form mobile video app that’s wildly popular among young people, the NFL announced on Tuesday. Game highlights, sideline moments and behind-the-scenes footage will live on the…
One Couple Gets 2 Very Different Ads in This Clever Parallel Campaign From Droga5 London
“There’s a happy place for everyone,” promises the new campaign from Britain’s Barclaycard. For some, that might mean a spiritual odyssey by way of an outdoor music festival. For others, or specifically for Karen, that might mean a brutal battle for supremacy in the wrestling ring. In two new spots from agency Droga5 London, the…
Keith Grossman Hires CRO, Grows Marketing Team at Time
Keith Grossman’s leadership team at Time is starting to take shape, less than two months after he joined the publication, with the addition of a new chief revenue officer and three marketing executives as the company diversifies its revenue streams. Time is taking this step to establish organizational structure at a challenging period for all…
Ubimo’s Latest Partnership Proves Gyms Are the Latest Programmatic Hotspot
Members at some of the biggest gym chains across the country–including LA Fitness, 24 Hour Fitness and Planet Fitness–will start seeing targeted ads as of today in a partnership between the location-intelligence pros at Ubimo and the fitness-centric network Zoom Media. As of today, advertisers on Zoom Media’s network–which boasts a decade-long footprint in gyms…
A DJ Turned the Sounds of a New Singapore-Seattle Flight Into a Surprisingly Catchy Song
Those who travel frequently might not think of an international flight as an audibly enjoyable experience, what with all the engine noise, crackling announcements and disgruntled toddlers. But Singapore Airlines just proved there’s a lot of musical potential hidden in the body of an Airbus A350 and in the ambient sounds of a lengthy flight….
Facebook Local Alerts Will Be Available Throughout the U.S. by Year-End
Facebook began testing local alerts from local government and first-responder pages early last year, and the social network revealed plans last week to extend the feature to all eligible pages in the U.S. by the end of the year. When Facebook detailed the feature’s original test last November, it said in a Newsroom post that…