Month: September 2019

The simple reason why the Emmy ratings are declining is because there is no mass-appeal television anymore.

Librarian Jean Armour Polly along with African pioneer Adiel Akplogan are among this year’s 11 inductees to the Internet Hall of Fame.

It seems only natural that direct-to-consumer brands, so disruptive in their own industries, would find a home on the streaming sites that have upended traditional, linear television. Just ask Michaela Giovengo, Hulu’s director of performance marketing sales, who told streaming editor Kelsey Sutton at Adweek’s DTC Meets ATV: Advanced TV Summit panel on Wednesday that…

Despite several gains by Instagram at the expense of its parent company, Facebook’s News Feed still snatches up 60% of overall social media ad spend, according to the recently release Must-Know Social Media Trends second-quarter-2019 report from social marketing platform Socialbakers. Marketers have increased their overall ad spend on Instagram according to Socialbakers, but Instagram…

As usual, the broadcast networks entered the new TV season with the same glass-half-full optimism exhibited by baseball teams in spring training, where it’s all blue skies and high hopes until the season officially begins. But the reality is that linear ratings will continue to plummet this season, as viewing habits continue to rapidly change…

No matter how the House of Representatives’ inquiry into President Trump plays out, FX hopes that “impeachment” is still a big buzzword exactly one year from today. That’s when the third season of American Crime Story–titled, that’s right, Impeachment–is set to debut. But Season 3 of Ryan Murphy’s critically acclaimed anthology series has nothing to…

Logo will identify next-gen TVs and devices for consumers once the standard — key to addressable and interactive TV — is rolled out by broadcasters at the end of 2020.