Month: September 2019

Agency saw “how personal buying a car can be, so we focused on bringing a refreshing dose of humanity to the process.”

Digital advertising has become a growing part of auto companies’ media plans, yet linear TV remains their largest spend category, says Entertainment Data Oracle.

TV attribution is expected in automotive at the national advertising level, and poised for growth at the local level, say TV marketing and supplier execs.

NBC is posting a Nielsen 1.4 rating/7 share for the key 18-49 TV viewership category that many advertisers still desire. CBS sits in second place for 18-49 viewers with a Nielsen 1.3/6 rating.

Although still in its testing phase, one new feature allows for real-time appointment booking through Messenger. Also, a new lead generation template is designed to make it easier for businesses to
create automated experiences to help qualify leads within Messenger.

With the Toronto International Film Festival just days away, the Directors Guild of Canada is using the opportunity to draw attention to the many talented individuals working in Ontario who often go unnoticed by Hollywood execs. Through a campaign that spans print, out-of-home and social, the organization’s Ontario division–which represents more than 2,000 professionals working…

“Alexa, you’re ugly. Alexa, you’re stupid. Alexa, you’re fat.” This barrage of abuse came from my friend’s children, who were shouting at his Amazon device, trying to prompt a witty comeback from the AI assistant. What was just a game to the kids looked a lot like the worst kind of playground bullying, and as…

Online car marketplace Autotrader is banking on humor to spruce up its messaging in a campaign out of 72andSunny New York, which took the reins of the account earlier this year. The campaign was directed by Derek Waters, the creator of Comedy Central’s Drunk History. In the 30-second spot, viewers are taken back to 750…

People love that chicken from Popeyes so much that the chain ran out of its new sandwich. So what’s a marketer to do? And what does that mean for its newfound fame? We talk about it this week on the Adweek podcast. Plus, the lengths some brands will go to when attempting to court influencers….

Facebook’s “Today In” feature allows you to browse news, events, discussions and more related to your current city. Did you know that you can change the city you see information about? For instance, if you go away to college in another city, you may wish to see news and information about your new “home away…