Month: September 2019

Honda is backing its redesigned 2020 Honda Civic Hatchback with animated comic series Revenge of the Biospiders on Facebook and Instagram. Revenge of the Biospiders debuted on National Comic Book Day Wednesday. Honda said in an email that it “focuses on an apocalyptic world where genetically engineered spiders–once designed to save humanity–have now overtaken it….

Around a year and a half into Sprint’s efforts to overhaul its call center operations with artificial intelligence, the carrier says the technology has substantially reduced the number of customer inquiries its human representatives need to field. Sprint chief digital officer Rob Roy said about 30% of online chats are now conducted solely by machine-learning-powered…

Mozilla is using a six-minute augmented reality documentary to pressure Snapchat, Instagram and other companies that may be using facial emotion recognition technology. The nonprofit, which developed the Firefox web browser, said Stealing Ur Feelings is an attempt to reveal how this type of artificial intelligence “could be easily misused to profit off consumers, promote…

Following a pair of mass shootings in El Paso, Texas, and Dayton, Ohio, last month, some conservative lawmakers pinned the blame on video games, a familiar talking point for at least a generation. A new campaign from anti-gun violence organization Brady (formerly the Brady Campaign & Center to Prevent Gun Violence) called “League of Legislators”…

Over the past year, Starz has shifted business strategies, and now the premium cable network has welcomed a new president and CEO. COO Jeffrey Hirsch has been promoted and has signed a new long-term deal to lead the network, owner Lionsgate said today. Hirsch replaces Chris Albrecht, who announced his exit in February. Hirsch has…

Brands are hesitant to go all-in on influencer marketing, which much like the early days of programmatic, is rife with black-box business models. Pricing and compensation vary significantly across influencers, and a lack of benchmarks and measurement make it difficult for brands to know if they’re getting a fair rate. Confusion around the value of… Continue reading »

The post Inside The Black Box Business Of Influencer Marketing appeared first on AdExchanger.

Knight Rider? More like Not Quite Rider. 1980s TV icon David Hasselhoff is back in action as a Michael Knight-esque crime fighter on wheels, though admittedly he’s shedded some horsepower along the way. It’s all an ad for an automotive marketplace, and as you might imagine, it’s from Germany. In “Moped Rider” from agency Achtung,…

Instagram added to its efforts against online bullying with last week’s debut of Un-filtered, a four-episode IGTV series directed by Jonah Hill. The Facebook-owned photo- and video-sharing network noted that Hill has spoken publicly about bullying and toxic masculinity, having experienced both sides of those issues, and he has also posted about the topic on…

Stop & Shop may be a mainstay in the northeast part of the United States, with nearly 400 locations in Connecticut, Massachusetts, New Jersey, New York and Rhode Island–but the grocery store’s parent company, Ahold Delhaize, is located far from its American locations, in the city of Zaandam in the Netherlands, just across a canal…

BuzzFeed has created a role for its new executive of Tasty, a position the publisher considers to be rooted in creativity while working with the business side of the operation as the brand further evolves. Hannah Williams was named as Tasty’s executive producer, effectively replacing Ashley McCollum, the former general manager and vice president of…