Month: September 2019

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today’s column is written by Nathan Woodman, an independent consultant and former chief data officer at Havas Media Group. We don’t talk about it much, but there is a growing bias in the data that… Continue reading »

The post Black Holes In Our Data Models Are Quietly Getting Bigger appeared first on AdExchanger.

Looking to increase its international presence, Memphis-based FedEx Express will dip into the entertainment pool via a unique sponsorship and branded content deal with BBC Global News around a new multiplatform series. FedEx Express will be the exclusive sponsor of Made on Earth, an eight-episode series premiering Sunday on BBC World News network. The show…

Facebook’s Oculus virtual reality unit detailed a host of new products and updates at its Oculus Connect 6 annual conference at the San Jose McEnery Convention Center in San Jose, Calif. Oculus Connect 6 was highlighted by the introduction of Facebook Horizon, which was described as “an interconnected and ever-expanding social VR world where people…

As the United States begins National Hispanic Heritage month, both consumers and brands should take the time to reflect on what it means to be Hispanic in the U.S. and how can brands better engage and empathize with this 18% minority voice in America. It’s important to point out that Hispanics share a language and…

How do you turn a retail failure into a branded crusade? For Kind, the answer is in the discontinuation of its Kind Fruit Bites, which the company blames on a consumer preference for artificially colored gummy-like treats. “After just two years in the market,” Kind announced in a statement, “the company has decided to remove…

Welcome to the wonderful world of technology, where there is an app, tablet or inanimate object that brings joy and convenience to human beings of all walks of life. Each year there is a new “something” to be excited about, whether it’s a watch, phone or car, and everyone wants to be hip and up-to-date…

Owning a business that relies on consumer data is riskier than ever – in terms of both public sentiment and potential regulation. And this risk has caused Google and Oracle to make structural changes. This week on The Big Story, we look and what happened and why. Earlier this week, Oracle laid off 10% to… Continue reading »

The post The Big Story: Oracle And Google Roll With The Punches appeared first on AdExchanger.

Sports news site Bleacher Report is creating an in-house sports marketing agency, powered by technology executives hope will help inform marketers about what digital video content performs best using dynamic analysis and insights. The agency, called Playmaker, already has clients including the Chicago Cubs, General Mills and EA. Executives say they plan on releasing at…

Consumers are willing to share data, but women are less likely than men to provide location data or allow tracking, FigLeaf reports.