Between baggage fees and minuscule legroom, travelers expect to put up with a lot when flying with a budget–or in industry parlance, low-cost–airline. But, according to JetBlue’s latest campaign featuring the Alright Brothers, “just alright” doesn’t fly here. At our annual Brandweek event, coming up Nov. 3-6 in Palm Springs, Calif., JetBlue’s vice president of…
As Privacy Concerns Make the Internet More Opaque, Can Ad Tech Keep Its Promise?
As Europe’s strict stance on internet privacy continues to gain traction across the globe, advertisers are struggling to balance their need for audience targeting data with increasing demands for privacy. Regulations like GDPR hit at the heart of the programmatic advertising industry, which relies on personal information to make good on its main value proposition:…
The Peacock Isn’t Just NBC’s Logo and Streaming Service. In a New Ad, It’s Also the Boss
Over the past four decades, NBC has gifted its viewers with some of TV’s most iconic shows, such as Cheers, The Office, Parks and Recreation, Saturday Night Live and, more recently, The Good Place. Although these shows continue to receive adoration from fans, younger consumers might have only watched these shows on streaming services, such…
How Uber, Lyft and Others Could Be Upended By California’s New Law | WSJ
NBCU-Owned Stations Intros LX, Local Digital News Network Aimed At Young Viewers
Starting with YouTube, social and expanding to over-the-air and streaming next April, LX aims to deliver “relatable” news to millennials and Gen Z’s who don’t watch local linear news.
Videa Starts Open-Source APIs For Data For Local TV Advertising
Videa has started up what it says is the industry’s first free, transparent, open data specifications for exchanging TV data. This effort will automate the flow of inventory, rates, and ratings
between systems, providing agencies with instant access to broadcast inventory.
between systems, providing agencies with instant access to broadcast inventory.
5 Steps for Becoming Verified on Instagram
If you are on Instagram, you may be familiar with the little blue checkmark that appears next to the names of some of your favorite celebrities, influencers and businesses. For some Instagram users, the blue checkmark is something to strive for. While verification seems great for many businesses and brands, that blue checkmark is not…
The Road to Brandweek: Burger King’s Fernando Machado on Prioritizing Product Quality
Few CMOs have the reputation of Burger King’s Fernando Machado. He’s been the recipient of over 100 Cannes Lions prizes and has led the creation of much-lauded campaigns like Whopper Detour for the fast food giant. But for Machado, the core of good marketing isn’t flashy campaigns that win big prizes; it’s a strong brand…
Ad Buyers Beware, This Article Includes At Least 4 Words That Might Be On Your Keyword Blacklist
People are consuming more news content than ever, but some advertisers avoid it like the plague. In fact, the word “plague” is probably on a bunch of keyword blacklists. “We battle the narrative that news is an unsafe place for marketers,” said Christine Cook, SVP and CRO of CNN’s digital portfolio, during a panel Tuesday… Continue reading »
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The Road to Brandweek: Alegra O’Hare on Gap Turning 50 and What’s Next
Like most legacy retailers, Gap Inc. is trying to iron out what kind of company it wants to be. The 50-year-old brand is undergoing a series of changes as it figures out its next few decades. The company is spinning off Old Navy into its own publicly traded company and then retaining the rest of…