Month: September 2019

Financial Times, HP Inc., Critical Mass and more are nominees for the 2019 Digiday Worklife Awards, which recognize media and marketing’s top employers and the values that make them unique.

In years past, theSkimm, Bloomberg, HubSpot, RPA and New York Media were honored for their efforts to foster a collaborative culture and work-life balance among other accomplishments.

Digital experience design agency Critical Mass, whose clients include Nissan, Sunglass Hut and Marriott, is at the front of the pack with six nominations in categories including Most Passionate Employees, Most Committed to Work-Life Balance and Employer of the Year. California based HP Inc., which aims to create technology that makes life better for everyone, everywhere, is up for Most Committed to Diversity and Inclusion and Chief HR Officer, Tracy Keogh, is up for HR Leader of the Year. Also nominated for HR Leader of the Year are Work & Co’s Caitlin Lillie and Kristen Metzger of Wavemaker.

As Instagram continues to “win friends” and influence people, the impression that a hotel feed makes on potential guests is as essential as its website and online reviews. Brands are tasked with being modern-day storytellers, keeping their content fresh and captivating and churning out glimpses of obtainable fantasies. But behind a hotel’s vision and inspirational…

The New York Times has shuttered HelloSociety, the influencer marketing agency it acquired in 2016, as a standalone business. Instead, the publisher will rebrand and offer those services under Fake Love, its experiential agency, by 2020. The move was “in response to continued and growing needs from our clients,” a spokesperson for The New York…

One more cookie workaround bites the dust, in Safari at least. The latest iteration of Intelligent Tracking Prevention, ITP 2.3, is cracking down on localStorage and other tracking mechanisms that try and outfox ITP. The change was already in the code base, but hadn’t yet been publicized. LocalStorage, sometimes referred to as edge computing, is… Continue reading »

The post How Safari’s ITP 2.3 Update Is Cracking Down On Link Decoration ‘Abuses’ appeared first on AdExchanger.

Despite Xandr’s positioning as the TV platform of the future during its Relevance Conference in Santa Barbara last week, agency buyers want to see more progress toward that goal. Certainly, Xandr has the right assets and strategy to create a programmatic marketplace for TV. Over the past year, Xandr launched a publisher network called Community,… Continue reading »

The post 3 Things Xandr Needs To Do As Pressure Mounts To Deliver appeared first on AdExchanger.

Today, on the second annual World Interaction Design Day, Adobe unveiled its inaugural list of UX Designers to Watch, putting a spotlight on 10 up-and-coming creatives in the user experience field. The software brand collaborated with a panel of design leaders from California College of the Arts, Havas Health, the Interaction Design Association, Microsoft and…

Mobile attribution and data analytics company AppsFlyer released the ninth edition of its Performance Index, which analyzes mobile media sources. The company analyzed 23 billion application installations and 45 billion app opens across over 15,000 mobile apps from January through June 2019. The report showed that, for the first time, Google ads overtook Facebook ads…

The cross-device company Tapad was an early mover in an ongoing trend where ad tech data companies divest themselves of their media sales businesses. In January 2018, Tapad – owned by the Norwegian telco Telenor – offloaded its DSP to Brand Networks, and since then, its peers like Drawbridge and PlaceIQ have attempted similar pirouettes.… Continue reading »

The post Tapad CEO On Cross-Device Graphs And Where Its Data Comes From (Hint: Not Telenor) appeared first on AdExchanger.

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