Month: September 2019

A core Google update can hit like a force of nature. It can rip through the internet like a wildfire or an earthquake, leaving a trail of damage in its wake. While Google does issue warnings, it’s hard to predict exactly how a specific update will play out once it’s released. Sometimes businesses don’t know…

Just two days after Netflix returned Breaking Bad to the Emmy spotlight–via an ad that ran during the ceremony for the followup movie, El Camino–the streaming service unveiled the full trailer for the upcoming film. In the film, called El Camino: A Breaking Bad Movie, Aaron Paul reprises his role as Jesse Pinkman, who ran…

Facebook said it will acquire New York-based neurotechnology startup CTRL-labs, which has been developing a wristband that enables people to control digital devices including smartphones and computers solely via their movements and neural impluses, and not via screens or keyboards. The social network did not reveal financial information about the deal, but Kurt Wagner of…

Last week, data consultancy COMvergence published its “New Business Barometer for H1 2019” report for media agencies, which found that Carat topped the list for agencies with a new business value of $2 billion, including retentions. COMvergence attributed Carat’s placement in large part due to P&G’s consolidation of its North America media business, which saw…

Freewheel says just 7% of all U.S. ad views were “audience targeted,” up 82% from the second quarter of 2019.

Forrester is out with a new report on the big data assets that the ad-marketing holding companies have been acquiring and building over the past couple of years. But To remain relevant, they need to
do more.

In addition to campaign and content strategy services and brand voice consultations, the newly named Twitter Next encompasses a lab of technologists, program managers, and designers.

An FTC official suggested the agency is considering changing children’s privacy rules in ways that could empower YouTube to collect data from people who watch videos aimed at children. Andrew Smith,
head of the FTC’s Consumer Protection Bureau, said Monday at the annual conference of the National Advertising Division that the agency is “worried” that Google’s YouTube will become a “desert of
crap” if content creators can’t monetize their material with behaviorally targeted ads.

The new prime-time TV seasons officially kicks off tonight, but it may not be as relevant as it used to be. In this week’s edition, I recap the history of new season premieres and handicap the impact
of this season’s.

Twitter finally clarified its policies to state that financial scams are prohibited on its platform. The social network revealed the policy update in a tweet Monday, saying, “We’re always updating our rules based on how online behaviors change. Today we’re expanding our policies to prohibit financial scams.” We’re always updating our rules based on how…