This story is part of a weeklong series on climate change and sustainability. It’s in partnership with Covering Climate Now, a global journalism initiative to cover climate change in the week leading up to the U.N. summit on climate change in New York on Sept. 23. Click here to learn more about the initiative and…
The Environment Was Top-of-Mind for Facebook Users in August
Facebook users were all about the outdoors and the environment in August, as research arm Facebook IQ listed cabin, climate change and wind turbine among its Topics to Watch for the month. Women 50 and older were the driving force of conversation about cabin and associated topics boats, deck, Alaska, yacht, cruiser, sauna, bedroom, swimming…
Why Volkswagen Just Moved the Beetle on the Cover of Abbey Road
Maybe you never even noticed it. But you will now. In honor of The Beatles’ Abbey Road turning 50 this week–it was released on Sept. 26, 1969–Volkswagen has released what it’s calling the Reparked Edition of the iconic album’s cover. While the brand’s redux is notably lacking in John, Paul, George and/or Ringo, one aspect…
Brazilian Newspaper Articles Become Spotify Tracks for Ford SUV Debut
Ford is backing a new Spotify initiative from one of Brazil’s biggest newspapers that will offer audio versions of the outlet’s news stories starting as soon as the paper hits the stands each day. The automaker’s sponsorship of the project is part of its promotional push around the Brazilian debut of its new Ford Edge…
The Trade Desk Focuses on People, Not Programmatic in Latest Campaign
After topping $160 million in second-quarter revenue with a total market cap of $12.2 billion, The Trade Desk is one of the most profitable ad-tech companies around. Now, it’s letting media buyers know it has heart, too. This week–which is also Advertising Week in New York City–will see The Trade Desk’s second-ever branded campaign rolled…
September 24, 2019 – After a mathematician gets…
After a mathematician gets divorced the ex is no longer part of the equation.
Dilbert by Scott Adams for September 24, 2019
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‘It’s like starting a net new business’: Overheard at the Digiday Publishing Summit
Publishers looking to diversify revenues have discovered that comes with its own challenges. Publishers looking to improve their existing streams are finding they have to fight harder — and offer more — just to keep advertiser investment where it was.
During Digiday’s Moguls and on day one of the Digiday Publishing Summit down at the Ritz-Carlton Key Biscayne, attendees discussed the struggles they faced on both fronts. Both events are conducted under Chatham House Rules, which allows reporters to share what people say without identifying them by name.
Diversifying revenue is harder than it looks
“It’s like starting a net-new business. People look at it as, ‘You’ve got 10 million monthly uniques, that’s 10 million possible customers!’ But it doesn’t work out that way.”
“How do you identify talent who can move the needle on something you don’t have expertise in yourself? I don’t feel fully qualified to interview a VP of analytics because it’s not something I know a lot about.”
“It’s hard to get our editor in chief to sit in a room to talk about t-shirts when news is breaking.”
“We can’t get someone who’s just done retention or just done acquisition at a larger shop. We need someone who can come in and do everything.”
“Customer service was such an afterthought. ‘How many emails could we possibly get?’ we thought. We get a lot.”
“That’s one advantage to starting with an app. You don’t have to worry about billing because you don’t touch it. You don’t have as many issues.”
“You get to a place with some of this stuff where it just comes down to customer service: Who’s responsive, who’s easy to work with.”
“It’s hard to staff up for programmatic. There’s so many things that can go wrong because they’re not comped as much as they could be.”
Media’s middle class is getting squeezed
“The threat is not getting consolidated. The threat is competing with the companies that have been consolidated.”
“It’s getting harder and harder to be an indie media company.”
“We’re seeing a lot of deals happening where we know it’s not going to be profitable for the publisher. It’s hard for our sellers to go up against it.”
“Every year brands ask for more and more for the same price.”
“My biggest challenge is Google taking everything. I don’t like all my eggs in one basket.”
The death of the third-party cookie brings collateral damage
“We’ve been running hypothetical models on Chrome where [the loss of open exchange revenue] drops revenue 20-25%. You have to have a weird conversation with your CFO where you say, ‘I would take this number by 25%’ and nobody wants to hear that.”
“Every user research study we’ve ever done shows people are freaked out about why that shoe they bought two weeks ago is still following them around. And they blame us.”
“If you can entice great talent to come in, you truly have an advantage. A lot of your competitors are not doing that.”
The post ‘It’s like starting a net new business’: Overheard at the Digiday Publishing Summit appeared first on Digiday.
AMA Study Finds Consumers Have Peaked On Key Digital Media, Marketers Have Not
A major international study commissioned by the American Marketing Association indicates that a serious disconnect between consumers and marketers may lead to some inertia in technology and digital
marketing expenditures in the U.S. The report found U.S. consumers have already peaked in their use of dominant digital media formats, especially social and online gaming, but U.S. marketers are
continuing to increase their investments in both (+68% and +25%, respectively).
marketing expenditures in the U.S. The report found U.S. consumers have already peaked in their use of dominant digital media formats, especially social and online gaming, but U.S. marketers are
continuing to increase their investments in both (+68% and +25%, respectively).
Google’s ‘Quantum Supremacy’ Isn’t the End of Encryption
Google said its quantum computer outperformed conventional models. But it will still be years before you can use one for anything practical.