You can soon ask Alexa to introduce you to Samuel L. Jackson. The prolific actor is the latest celebrity to lend his distinct vocal chords to a voice-enabled platform–and more high-profile voices are reportedly to come from Amazon’s Alexa. According to an Amazon listing, the upcoming Jackson voice skill will be available later this year…
Instagram Begins Testing a Feature Enabling Brands to Drop It Like It’s Hot
Instagram began a test Monday of enabling brands and creators to remind their followers about upcoming product launches and make it easier for people to purchase those products directly via Instagram as soon as they are available. The Facebook-owned photo- and video-sharing network rolled out a new reminder sticker for Instagram Stories and a new…
New Cosmopolitan Series Brings Presidential Candidates to Readers
Cosmopolitan is going live with a new video series executives hope will satisfy its audience’s interest in politics before the upcoming 2020 presidential election. The series, called The Candidates Come to Cosmo, recently featured Bernie Sanders and Cosmo’s editor in chief, Jessica Pels. The two sat down to discuss a range of topics, including climate…
How Viacom’s Acquisition Spree Positions It for Massive Ad Growth
Adweek brought together two of the most-talked about topics in brand marketing: direct-to-consumer (DTC) and advanced television (ATV). The DTC Meets ATV: Advanced TV Summit, hosted at LinkedIn’s New York headquarters last week, included executives from platforms like Hulu, agencies including Dentsu Aegis and DTC brands like Ro. In the opening keynote (watch above) Viacom’s…
Discovery Wants to Unify the Fragmented Broadcast Landscape
Discovery’s roster of channels–including its flagship Discovery Channel, along with Food Network, TLC and more–is about to become a bit more cohesive. Today, the media company announced a multiyear partnership with FreeWheel that will see the Comcast-owned company offer a single, unified platform for media buyers looking to manage their buys across Discovery’s buffet of…
Geico Just Scared Up 2 New Horror-Themed Ads to Get You Ready for Halloween
Halloween is always a good time to discover who might be unexpectedly sharing your home with you. Geico today unveiled two new ads from The Martin Agency that follow that thread with very different results. In one, Geico’s gecko joins a new homeowner in exploring his recently purchased home. He finds it surprisingly full of…
CBS’ ‘Late Show’ Season Viewing Tops For Late Night TV
CBS’ “Late Show” came out ahead in season viewing with a big lead among all viewers and a narrower lead among key 18-49 viewers.
Leaders Envision Local Broadcast TV’s Near Future
Executives from Hearst, Dentsu Aegis’s M1 and Pearl TV shared their visions during this week’s TVB Forward conference.
Nextdoor: Here’s How to Manage Your Push Notifications Settings
Did you know that Nextdoor allows you to control the kinds of push notifications you receive from its mobile application? Our guide will show you how this works. Note: These screenshots were captured in the Nextdoor app on iOS. Step 1: Tap the three horizontal lines in the bottom-right corner of the screen. Step 2:…
Volkswagen and BBH Hilariously Capture the Unique Pressures of Running a Small Business
We all know running your own business isn’t easy. But sometimes the devils are in the details, such as how you’re going to manage your own limited schedule or whether a repair truck will arrive in time to avert a wedding disaster. In its first work for Volkswagen Commercial Vehicles, agency BBH London captures these…