Month: September 2019

On the eve of the first Hispanic Heritage Month in 1968, Hispanics made up between 4-6% of the U.S. population. Today, that number is 18%–or nearly 60 million people. With backgrounds as diverse as America itself, Hispanic Americans are representing us in Congress and in C-suites, in stadiums and on screens, and in larger numbers…

Why is it so hard to make disconnecting a reality? I learned some key lessons on my journey to find my personal quiet.

Unlike the usual direct-to-consumer narrative of starting with just an online audience, Versed–which first rolled out in Target stores–is now pushing into ecommerce. The beauty line, a new skincare line only five months old, filled shelves in 1,850 Target stores. Then, the brand arrived at Revolve, Riley Rose and Dermastore shops in July. Now, after…

Advertising for CarMax, in recent years, has gone down a few roads. While the ads featuring comedian Andy Daly have been enjoyable, there remained a level of disconnect. Humor can work, but not at the expense of establishing a clear position. In a new campaign for the pre-owned car dealer, The Martin Agency, which won…

A streaming showdown is coming, but Tom Ryan isn’t worried. In fact, the co-founder and CEO of the free ad-supported streaming service Pluto TV is looking at it as a business opportunity. The streaming wars, which have so far been defined by subscription video-on-demand services like the upcoming Apple TV+, Disney+, HBO Max and Peacock,…

At a time when Madison Avenue’s technology and data capabilities appear to be under siege, one of the pioneers — Xaxis — is shifting from simply using data to identify and target people to finding
the right messages to target them with.

Forever 21, the retailer that served as a fast-fashion pioneer has filed for Chapter 11 bankruptcy. The news was announced late Sunday night. Because Forever 21 is filing for Chapter 11 bankruptcy, rather than Chapter 7, it will be begin the process of undergoing a cost-cutting restructuring to try to save the business, rather than…

A record-breaking FIFA Women’s World Cup is prompting brands to reevaluate women’s sports as a second option.