Agencies had viewed placing brand messages in fortune cookies as a “cute concept” destined to remain a niche, but now see the value of the unconventional OOH ads.
New For Fall: Fox Half-Sister Drama Gets It Half Right
In “Almost Family,” three young women around the age of 30 suddenly discover they are half-sisters.
Cruise Line Is First To Use NBCU’s ‘Must Hear’ Ad Format
Sounds of splashing with a black screen, then type messages onscreen, finally give way to footage of people enjoying a Royal Caribbean resort’s water park.
Horizon Media Announces ‘Big’ New Hire (With Familiar Last Name)
Horizon Media is hiring John Koenigsberg as general manager of Big, the company’s new stand-alone agency designed to provide media services to start-ups, e-commerce and emerging brands with
high-growth potential.
high-growth potential.
Inside Pioneer: May the Best Silicon Valley Hustler Win
Submit a project. Rack up points by completing quests. Post weekly updates. This is tech culture distilled into a game—with real consequences.
Agencies Navigate Immigration Policies; Big 5 Ad-Tech Offerings: Monday’s First Things First
Welcome to First Things First, Adweek’s new daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. How the Ad Industry Is Navigating Trump’s Ever-Changing Immigration…
Dilbert by Scott Adams for September 30, 2019
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Viacom On Advanced TV: ‘Frustration Can Be Great For Innovation’
Viacom’s Bryson Gordon will speak at AdExchanger’s upcoming PROGRAMMATIC I/O New York conference on Oct. 15 and 16. Around five years ago, advanced TV was still “a science experiment,” said Bryson Gordon, Viacom’s EVP of advanced advertising. But during this year’s upfront cycle, data-driven buying through Vantage, Viacom’s advanced advertising platform, more than doubled. “Marketers… Continue reading »
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Audience Planning Ate Media Planning
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Brian Monahan, global client president and head of US ventures at Dentsu Aegis Network. Technology is often overhyped in the short term and underhyped in the long term. While the… Continue reading »
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IAB Gears Up For CCPA; Vodafone Ramps Up In-House Media Team
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Help Us, IAB Next up for the California Consumer Protection Act (CCPA): Gov. Gavin Newsom needs to sign the bill into law, and the attorney general needs to release practical guidelines. (Read AdExchanger’s coverage.) It’s all happening fast, and if you’re an ad tech… Continue reading »
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