Month: September 2019

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Chatbots Can Make as Many Sales as Humans

Chatbots can match the performance of proficient human salespeople–or outperform inexperienced ones fourfold–but only when customers are unaware they are conversing with artificial intelligence. That was the conclusion of a recent study published in academic journal Marketing Science in which researchers analyzed field data from outbound sales calls between bots or sales reps and 6,200…
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How We Created 7 Million Extra Views

How We Created 7 Million Extra Views
Full Episode of the example 4Ds: https://garyvee.com/vulnerability4ds

Learn more about 4Ds here: https://garyvee.com/4Ds

Gary is notorious for putting out hundreds of pieces of content a day across various channels and social media platforms. After each and every day that Gary is being filmed, it is on him and Team GaryVee to breakdown, repackage and distribute the content across every platform. This video gives detailed insight into what Gary and the team look for and how the execute on it… Enjoy!
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Your comments are my oxygen, please take a second and say ‘Hi’ in the comments and let me and my team know what you thought of the video … p.s. It would mean the world to me if you hit the subscribe button 😉
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Gary Vaynerchuk is the chairman of VaynerX, a modern-day media and communications holding company and the active CEO of VaynerMedia, a full-service advertising agency servicing Fortune 100 clients across the globe. He’s a sought out public speaker, a 5-time New York Times bestselling author, and an angel investor in companies like Facebook, Twitter, Tumblr, Venmo, and Uber.

VaynerX, also includes Gallery Media Group, which houses women’s lifestyle brand PureWow and men’s lifestyle brand ONE37pm. In addition to running VaynerMedia, Gary also serves as a partner in the athlete representation agency VaynerSports, cannabis-focused branding and marketing agency Green Street and restaurant reservations app Resy. Gary is a board/advisory member of Ad Council and Pencils of Promise, and is a longtime Well Member of Charity: Water.
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What Should People Do and Not Do When Using Messaging Apps to Communicate?

Messaging has evolved into a key method of communication over the past decade, but there has never really been a rulebook on how to best interact with each other over the various platforms that are available–until now. Facebook Messenger teamed up with etiquette authority Debrett’s on The Art of Digital Messaging: A Guide to Communication…
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Xandr Media President Rick Welday Given New Role Bridging AT&T Business and WarnerMedia Divisions

AT&T and WarnerMedia are taking another step to unite their businesses following last year’s merger. Xandr Media president Rick Welday has been named evp, AT&T Business and WarnerMedia go-to-market, and has been tasked with serving as a bridge between the two teams. Welday’s new role was announced today by WarnerMedia chief revenue officer Gerhard Zeiler…
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Brand Safety Worries Are Hurting News Publishers Ahead of 2020 Election

Ahead of a contentious 2020 U.S. presidential election, two trade bodies representing media agencies and publishers are working toward more sophisticated brand safety standards and how to apply them to news content. These organizations–the American Association of Advertising Agencies and Digital Content Next–are devising a standardized means of analyzing sentiment on recognized news websites to…
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EA’s FIFA 20 Created a High-Octane Ad in Praise of Playing Sports ‘Wrong’

When athletes bring something new to a longstanding sport, they’re often accused of playing or acting “wrong”–until everyone else starts doing it too. In the new ad for EA’s FIFA 20 video game, London agency Adam&eveDDB turns this accusation into a badge of honor, showing athletes across soccer and other sports who’ve been questioned about…