Month: October 2019

The National Football League announced last week that its halftime show for Super Bowl LIV will feature two iconic Latina artists: Jennifer Lopez and Shakira. The choice should be universally praised, not only for its potential entertainment value, but also as a full embrace of diversity in an era that desperately needs it. The Big…

Television is arguably the greatest ad vehicle ever invented. There is tremendous excitement in advertising to treat it like digital media, with all its amazing tech, data and precision. I worry this excitement is causing too many of us to miss a critical point, though. The shift from linear TV to streaming is nothing short…

Three years ago, The CW signed a lucrative deal with Netflix in which full seasons of its shows moved to the streaming service just eight days after their respective season finales aired on the linear network. Since then, The CW has been able to take advantage of what network president Mark Pedowitz has called “the…

In an era when so many forms of media are competing for consumer eyeballs, P&G is hoping that continually surprising viewers with innovative campaigns that weave together entertainment, sports and its brand message will help it cut through the clutter. That mentality drove its recent campaign for Tide, which featured integrations with Sunday Night Football,…

A year after its $2.3 billion bet to acquire Big Data company Acxiom, Interpublic this morning announced a new unit designed to create “applications that help marketers amplify the impact of
traditional and addressable media through the better use of data.” The new unit, dubbed Kinesso, will be headed by IPG Chief Data and Technology Officer Arun Kumar.

With a growing population and a strong attachment to their roots, Hispanics are asserting their cultural influence and carving a space for themselves in the U.S. For many years, advertisers were given a binary choice on how to best reach Hispanic audiences. Either you reach them culturally through Spanish language media or pray that your…

While ad executives perceive that the equity of well-established brands is eroding fast, they appear mixed about what the best possible solutions are for turning that around. The No. 1 option cited by
both advertiser and agency executives interviewed by Advertiser Perceptions in September for Research Intelligencer is to reposition the core proposition of legacy brands to “be more contemporary.”
Seventy-eight percent of ad execs cited that option and 39% ranked it No. 1, while 22% ranked it No. 2.

Did you know that you can mute other users on Nextdoor if you no longer wish to see their posts? When you mute someone, they won’t be notified that you’ve muted them. Our guide will show you how to mute someone in the Nextdoor application. Note: These screenshots were captured in the Nextdoor app on…

This summer, P&G posted the best quarter of sales growth in a decade, and its stock price has nearly doubled since spring 2018. To create that growth, P&G is increasingly grabbing the reins, Chief Brand Officer Marc Pritchard told attendees at the ANA Masters of Marketing in Orlando, Florida, on Friday. P&G’s progress came after… Continue reading »

The post After Transparency, P&G’s Pritchard Has A New Mission: Getting A Signal Into The Walled Gardens appeared first on AdExchanger.

Publicis Media’s Zenith unit has revised its global ad growth estimates for 2019 and 2020 downward for the second consecutive quarter. In its October 2019 outlook released today, Zenith took 2019’s
growth down to 4.4% from 4.6% in July and 4.7% in March.