Month: October 2019

The ANA Masters of Marketing included CMO presentations from Target, Ally, Disney, SAP, Dunkin’ and Pearl Vision.

CNN has turned down two Trump campaign ads — one about presidential candidate and former Vice President Joe Biden, called “Biden Corruption,” and another called “Coup” — due to false claims.

A new coalition across industries aims to educate people on the role (and importance) of democracy and what that type of government could, and should, be. The so-called Purple Project for Democracy has been more than a year in the making. What started as a phone call 19 months ago among concerned parties about the…

Even as the nation’s largest consumer brand marketers meet for their annual conference this week, a new report from MediaPost’s “Research Intelligencer” finds the role of brand equity is eroding. The
report — based on interviews of advertiser and agency executives and conducted by Advertiser Perceptions in September — found that more than a third (35%) believe the role of brand equity is
becoming less valuable, while only about a quarter (26%) believe it is growing in importance.

Following earnings reports that major consumer goods marketers’ earnings have been suffering due to the erosion of their brand equity with consumers — especially among Millennials — “Research
Intelligencer” asked Advertiser Perceptions to conduct a series of interviews with advertisers and agencies to benchmark their perceptions, the causes for them, and potential solutions for dealing
with the problem.

Did you know that Nextdoor allows you to turn on notifications for specific posts, so that you’ll be notified each time there’s a reply on those posts? Our guide will show you how this works. Note: These screenshots were captured in the Nextdoor application on iOS. Also note: Notifications cannot be turned on for some…

Earlier this week, Partners+Napier named Courtney Cotrupe as its new chief executive, as Sharon Napier steps into a chair role after 15 years leading the agency she founded. Napier will also take on a global leadership role for parent company Project Worldwide. At the same time, Cotrupe hired Rob Kottkamp as the agency’s chief creative….

China, the biggest market in the world, continues to attract the attention of so many companies–trade wars be damned. It’s also an incredibly complex market to understand and penetrate, not only because of its size but the reality that it’s both mature and still figuring its way out, the result of opening itself to Western…

It’s been several years since brands and agencies were made aware of the size of digital advertising’s fraud issue. Despite increased scrutiny from ad buyers and efforts across the industry to filter out nonhuman traffic, fraud persists. While many are aware of the problem, very few have a deep knowledge of fraud, much less about…

TikTok, Facebook, Twitter, CNN, and Google face difficult decisions amidst a climate of political turmoil.