Month: October 2019

Disney resisting Amazon’s push to be able to sell ‘substantial percentage’ of ad space on Disney apps, reports The Wall Street Journal.

What we do has an undeniable impact on pop culture, and given the size of our platform, marketers have a responsibility to shape culture for the better. It’s especially critical to get the tone and the message right when approaching the topic of sexual health. But this is often easier said than done. Part of…

In recent years, the move to consuming less alcohol or lower alcohol products has taken shape. Generational changes are partly at play as millennials eschew the booze-infused cultures of their parents and grandparents. With that in mind, a burgeoning “sober curious” movement has begun. Bars dedicated to non-alcoholic socializing have popped up, and brands, long…

Opinion: Platform giants need to meet the public interest standard, just like broadcast media.

September is a time typically synonymous with shopping. Back-to-school deals run rampant, and the promise of a new season–and all the clothes that come with it–urge shoppers to visit stores and refresh their fall wardrobes. But the usual draws failed to lure in customers in the U.K. this past September. High street stores–an area packed…

Open source software can generally be freely copied and reused. One developer wants to impose ethical constraints on the practice.

When they run a tv ad on Disney’s channels, advertisers can now track exactly how many people really saw the ad, went to a real Target store and bought the real product.