Month: October 2019

Video is a big part of growth opportunities for publishers. At the recent Digiday Publishing Summit in Key Biscayne, Florida, we asked execs from CNN International, Vox and Inquisitr the role that video plays in their content and monetization strategies. Highlights:

• Video is a huge focus at CNN, and figuring out how to monetize is a large part of what keeps execs up at night.
• At Horoscopes.com, which used to be more text-focused, the last few years has meant more of a pivot towards video, and delivering some of that content in that format is a priority.
• Web video and storytelling via video is a focus at Vox Media, which has seen growth for video at both SBNation and at Vox. The company is also taking web video and turning it into new content in other formats, including podcasts and on Netflix.

See the full video below.

 

The post Digiday Video: How publishers are creating and monetizing their video content appeared first on Digiday.

American tourists in Cancun are rarely the most subtle visitors–though, admittedly, the local tourism economy does thrive off the crowd’s boisterous excess. Since such tourists can be easy to spot and are often somewhat vocal in their opinions, Burger King Mexico decided to let them try its newest menu item–the brand’s spiciest burger yet–and see…

Instagram is piloting an augmented reality shopping experience with a handful of brands in its checkout process, powered by parent company Facebook’s Spark AR unit. Shoppers can virtually try on different colors and styles of makeup or eyewear from Ray-Ban, Warby Parker, MAC Cosmetics and NARS Cosmetics directly via feed posts, shop pages from those…

Companies large and small have griped for years that tech giants – Google, Facebook, Amazon and Apple – habitually engage in anticompetitive behavior. Regulators around the world are now paying attention. In some cases, companies proactively proffer their grievances, while in others, regulators solicit their feedback as evidence gathering in newly launched antitrust investigations. Here’s… Continue reading »

The post These Companies Have Big Complaints About Big Tech – And Regulators Are Listening appeared first on AdExchanger.

As the 2020 U.S. presidential election draws closer, the frequency of political ads will likely ramp up on all platforms, including social networks, but don’t expect to see any on video-creation application TikTok. Vice president of global business solutions Blake Chandlee said in a blog post that paid political ads will not be allowed on…

My son and I decided to skip watching an NFL game on linear TV. We agreed that the match-up did not warrant sitting through the commercial load.

A “camera-first messaging application that helps you stay connected to your close friends” may seem to describe Snapchat, but instead, it is how Facebook described its latest shot across Snapchat’s bow, new messaging app Threads From Instagram, which will begin rolling out globally Thursday for iOS and Android. Instagram director of product Robby Stein said…

As the CBD industry continues to grow and become more established, bigger players are starting to throw their hats into the ring. Shopify and BigCommerce both announced different ways in which their ecommerce platforms would begin offering support to CBD merchants. Now Square is joining, but it’s upping the stakes by making it easier to…

Brands navigate a slippery slope when incorporating current events that are unrelated to their businesses into their social media posts, and Burger King in the U.K. found itself on the downward end of that slope due to a controversial tweet. According to a BBC report, during campaigning for elections in the European Union earlier this…