Month: October 2019

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HEY ALEXA… You are About to Seriously Change the World | DailyVee 581

HEY ALEXA... You are About to Seriously Change the World | DailyVee 581
There are not many things that have Gary quite as excited as voice. The golden age of voice is quickly coming has devices like Amazon Echo and Google Home become more popular and the technology gets smarter. Once voice technology reaches a level of accuracy and efficiency consumers are happy with… The world will change drastically with it.
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Gary Vaynerchuk is the chairman of VaynerX, a modern-day media and communications holding company and the active CEO of VaynerMedia, a full-service advertising agency servicing Fortune 100 clients across the globe. He’s a sought out public speaker, a 5-time New York Times bestselling author, and an angel investor in companies like Facebook, Twitter, Tumblr, Venmo, and Uber.

VaynerX, also includes Gallery Media Group, which houses women’s lifestyle brand PureWow and men’s lifestyle brand ONE37pm. In addition to running VaynerMedia, Gary also serves as a partner in the athlete representation agency VaynerSports, cannabis-focused branding and marketing agency Green Street and restaurant reservations app Resy. Gary is a board/advisory member of Ad Council and Pencils of Promise, and is a longtime Well Member of Charity: Water.
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Podcast: The Future Of Ad-Supported TV

People love to chatter about subscription services such as Netflix, Apple TV+, Disney+ and HBO Max. But free, ad-supported TV apps are also finding audiences – including Disney-owned Hulu and Viacom-owned Pluto. A similar startup is Tubi, a streaming service founded in 2014 that offers a huge library of movies and TV for free. This… Continue reading »

The post Podcast: The Future Of Ad-Supported TV appeared first on AdExchanger.

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5 Product Launches That Have Grabbed Consumer Attention

Whether you’re an established brand or a startup launching to market, it’s hard to get noticed when there’s already so much choice out there. Let’s presume your new product is genuinely useful, entertaining, informative or beautiful. How do you tell the world about it? Brands and cultural creators are playing with unexpected formats to generate…
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What Advertisers Can Do to Prepare for the Coming Triopoly

We’ve been hearing about a potential triopoly in the digital marketing industry for several years now as Amazon Advertising grows. And according to research firm Forrester, the time for advertisers to start preparing is now. In a recent study, Forrester said media and advertising agencies have a lot to gain from a third major player…
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When Two of the Biggest Names in Ad Tech Merge, What Comes Next?

After years of speculation, Taboola and Outbrain, the two largest content recommendation companies, have agreed to tie the knot. And while this appears to be a “once in a lifetime” marriage–of convenience for one, and a necessity for the other–both companies’ main clients (publishers) are sitting in the pews not quite sure what to make…
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The NRF Forecasts a 4% Boost in Holiday Spending This Year

You may not know what you’re going to be for Halloween yet, but the National Retail Federation (NRF) knows roughly how much you’re going to spend during the upcoming holiday season. The retail trade association released its holiday sales forecast for 2019, which predicts an increase of 3.8%-4.2% over 2018, for a total of $727.9…
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Q&A: Deutsch’s Outgoing CEO Mike Sheldon Reflects on 2 Decades at the Agency

Deutsch North America’s CEO Mike Sheldon is hanging up his cleats. It’s not a retirement, per se, but a move away from Deutsch in Los Angeles after 22 years. During his tenure, the Michigan native has presided over highs and lows. Most notably, Sheldon is credited with turning Deutch’s then-nascent L.A. operation into one of…
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Sesame Street Will Move From HBO to HBO Max Next Year

Sesame Street is on the move again–this time to a streaming service. The iconic children’s television series, which relocated to HBO in 2015, is now headed for WarnerMedia’s upcoming streaming service, HBO Max. The move is part of a new content partnership deal with Sesame Workshop, covering five new seasons of Sesame Street, four new…
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Comparably Finds a Glaring Lack of Work-Life Balance Among Social Networking Companies

Employees at social networking and other closely related tech companies are generally happy, and especially happy with the perks and benefits they receive, as well as their salaries, but their work-life balance is severely lacking, according to new research from workplace culture and compensation monitoring site Comparably. Comparably shared its findings this week on best…
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At Helzberg Diamonds, Engaged Couples Can Get Married on the Spot

Vegas wedding not your thing? Then head over to your local Helzberg Diamonds store, where employees are now doubling as wedding officiants. The jeweler is hoping its “Hitched at Helzberg” push, created with help from creative agency Carmichael Lynch, will appeal to people who aren’t interested in spending time or money on a traditional wedding….