Four years ago, Thinx appeared on the personal hygiene scene with controversial ads on the New York subway that used grapefruits and eggs to suggest menstruation. Now, for its first national campaign, the “period-proof” underwear brand is once again reinventing the conventional wheel on periods by debuting a new campaign that asks whether everyone would…
Why Latinx Is the Perfect Label for a Generation Rooted in Defiance
The youngest Latinx millennial is 23 years old. She was 12 when America elected a black president and 13 when a Latina was confirmed to the Supreme Court. She was also 16 when Dreamers were given a shot at staying in America lawfully and when cannabis was legalized in two states. She was nearly consenting…
Gen Z, Millennials Have Higher Tolerance For TV Ads, Study Finds
A Deloitte study says younger TV viewers actually have a higher tolerance for advertising — especially in streaming services.
Study: ‘Nontraditional’ Video Ad Formats On OTT Platforms Growing
Marketers using “nontraditional” video ad formats on OTT platforms look to double their ad spend this year to $35 million, according to advanced advertising company BrightLine.
Reese’s, Neil Patrick Harris Open the Doors to an Interactive Trick-or-Treat House
Reese’s teamed up with Neil Patrick Harris on It’s A LIVE, an interactive trick-or-treat house for Halloween. Starting this week, fans can go to Harris’ Facebook or Instagram pages to vote on which elements would be the scariest to include in the house. They can then return Oct. 24, when they can choose the path…
Airports and Stadiums Could Push Cashierless Retail Out of Its Sophomore Slump
Reports emerged this week Amazon is in talks to bring its cashierless Amazon Go technology to airports, movie theaters and baseball stadiums–a move that could help the ecommerce giant really hit the gas in terms of brick-and-mortar expansion, which has been slower than initially anticipated. A spokesperson said Amazon does not comment on rumors or…
News of the Impeachment Hasn’t Affected Most Brands’ Suitability Strategies—Yet
American news outlets are going to be busy over the next couple of weeks. After receiving a complaint from a whistleblower, the House of Representatives has launched a formal impeachment query into whether President Trump asked the Ukrainian president to investigate the son of potential future political opponent Joe Biden. Quick history lesson: In terms…
For a Lot of American Teens, Religion Is a Regular Part of the Public School Day
Religion in public schools has long been a controversial issue. The U.S. Supreme Court ruled in 1962 that teachers and administrators cannot lead prayers in public schools, and a decision in 2000 barred school districts from sponsoring student-led prayers at football games. At the same time, the court has held that students retain a First […]
The post For a Lot of American Teens, Religion Is a Regular Part of the Public School Day appeared first on Pew Research Center.
The Big Story: Warren’s War On Facebook
Elizabeth Warren has big plans for Facebook: Break it up. This week on The Big Story, the team places Warren’s plan, and her campaign strategy, under the microscope. The Verge published the transcript on Tuesday of a Q&A Facebook CEO Mark Zuckerberg had with his employees, in which he addressed Warren’s plans to break up… Continue reading »
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46% Of U.S. Broadband Households Now Subscribe To Multiple OTT Services
That’s up 130% from the 33% of these households that had multiple OTT subscriptions in 2014, per Parks Associates research.