Month: October 2019

None of the new fall broadcast shows have made much of a splash so far, but Fox is looking to break that streak on Friday when it brings WWE’s SmackDown Live to broadcast for a five-year run. The program, which will now be known as Friday Night SmackDown, debuts Friday on Fox with a 20th…

Erin Andrews thought it would be a nice, fresh change from the sportswear that’s out there. The sports broadcaster has a new line of clothing out in partnership with the National Football League. The new line, dubbed WEAR–a play on Andrews’ initials–is available online on NFL team shops and in some NFL team shops today….

Facebook added a new section to its Facebook for Business website, Good Questions, Real Answers. The social network said in a blog post that more than 2.7 billion people access Facebook every month, connecting with over 7 million advertisers, adding, “That kind of scale creates new opportunities and complexity around these connections, and we take…

The TV business has lately undertaken a new approach to easing some shows toward their conclusions.

Opinion: Transgender employees live in fear even in the most progressive workplaces. Clearer and more dedicated support is needed.

FreeWheel is concerned that Google is using privacy issues to limit its ability to sell and place ads on YouTube on behalf of its clients.

“Viewable” ads generate appreciably higher “conversions” than non-viewable ones. That’s the not-so-startling finding of a collaborative study released this week by GroupM Scandinavia and Integral Ad
Science (IAS).

To give local TV advertisers more stable viewership, consumer data and reliability, Nielsen is expanding its panel of portable people meters and return-path data into a number of top U.S. markets.