Marketing budgets have dropped as a percentage of company revenue, but most CMOs insist they’re confident that budgets will rebound next year, finds Gartner’s latest CMO Spend Survey.
October 2, 2019 – If you are seeking…
If you are seeking spiritual renewal and new zeal land in Christchurch!
New For Fall: CW’s ‘Batwoman’: Cheerless Heroine In Hopeless City
“Batwoman” is another in a long line of TV shows that depict a world that grows drearier with every new series that comes along.
Even the AI Behind Deepfakes Can’t Save Us From Being Duped
Google and Facebook are releasing troves of deepfakes to teach algorithms how to detect them. But the human eye will be needed for a long time.
Ad Industry Vets Navigate Immigration; Dealing With Losing 100,000 Followers: Wednesday’s First Things First
Welcome to First Things First, Adweek’s new daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. 5 Foreign-Born Agency Creatives on the Many Difficulties of…
Fox News Changes Election Brand for First Time in Network History
As Fox News Channel prepares for next year’s presidential election, the network is changing its election brand for the first time in its 23-year history. “America’s Election Headquarters”–which has been a mainstay on the network since it launched in 1996–is giving way to “Democracy 2020.” And the network is also taking a novel approach to…
The CMO Behind the NFL’s 100th Season Celebration
Weeks into the National Football League’s 100th season, NFL CMO Tim Ellis is already looking to February’s Super Bowl LIV. With Shakira and J-Lo set to take the halftime stage next year, Ellis lets us know what his marketing team is working on and off the field, how the league is incorporating players into its…
Stitching Together Distinct Marketing Teams at Calvin Klein
Marie Gulin-Merle currently wears two hats at fashion house Calvin Klein, as global CMO of the brand and chief digital officer of parent company PVH Corp. One of her first orders of business since taking on the latter role in May was to bring marketing functions under one roof. That’s easier said than done. On…
What Verizon CMO Diego Scotti Learned From Anna Wintour
We’re launching a new video series here at Adweek as part of our Inside the Brand community. Hosted by Adweek chief community officer Nadine Dietz, Adweek executive editor Stephanie Paterik and other Adweek reporters and editors, Top of Mind is a brisk but insightful look at what’s on the minds of some of the world’s…
Introducing Adweek’s New Video Series, Top of Mind
What’s top of mind for the top brand marketers? How are they transforming what it means to be a CMO? What are the challenges, and what’s the best advice they’ve gotten from their mentors? Adweek sits down with these global marketing leaders to ask, “What’s ‘Top of Mind?'”