Month: October 2019

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Facebook Rolls Out Stories Ads That Direct People to Messenger Conversations With Brands

Facebook Tuesday introduced a new option for Stories ads that directs people who swipe up on them to its Messenger application. Messenger business lead product manager Mohit Rajani said in a blog post that the new option is available for Stories ads on Facebook, Instagram and Messenger, adding that once users swipe up, a conversation…
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Mobile Marketing Association Elects 17 Consumer Marketers: Transforms Board, Focus Too

The Mobile Marketing Association this morning unveiled its new board of directors, electing 17 top consumer marketers and capping off the trade association’s “five-year transformation,” according to
CEO Greg Stuart. While the list of returning board members still is dominated by supply-side media executives, the new board accomplishes Stuart’s long-term goal of reshaping the MMA’s focus to serve
consumer marketers first.
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Execs From P&G, Citi and Verizon on the Evolution of Adweek

As we continue our series 40 Years Bold, marking the 40th anniversary of Adweek, we caught up with top marketing executives from Procter & Gamble, Verizon Media and Citi to find out what Adweek has meant to them. “First it was a business resource, then it was a ‘hey, there’s actually meaning here going on…
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Five Years of Tech Diversity Reports—and Little Progress

In 2014, when Silicon Valley companies began disclosing the demographics of their workforces, advocates hoped for change. It hasn’t worked out that way.
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Bud Knight Returns for Tide; Gen Z Likes Retail Stores: Tuesday’s First Things First

Welcome to First Things First, Adweek’s new daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Tide’s 4-Week ‘Laundry Night’ Campaign Wraps Up With a…
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‘Why Do You Have To Choose?’ Men’s Activewear Startup Rhone On Brand Vs. Performance

Direct-to-consumer brands have just as much to learn about retail as traditional retail brands can learn from DTCs. “DTC founders make the mistake of thinking we know everything, just because we were able to scale and build our businesses faster,” said Nate Checketts, CEO and co-founder of Rhone, a men’s sports apparel startup founded in… Continue reading »

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