Luxury brand Dior teamed up with Snapchat for the first time on a series of augmented reality experiences to mark the debut of the capsule collection that it created with luxury luggage brand Rimowa. A preview of the campaign debuted in Paris Thursday, and Snapchat said the face lens, world lens and marker tech will…
Shaquille O’Neal Discusses Investing, Franchising, and Donuts | WSJ
Hiring a Creative With Game Design Experience Can Help Your Agency
In the never-ending drive to connect marketers to consumers, agencies are seeking to resonate with brands’ audiences by helping their partners create memorable experiences. “Today, experience is the battleground for brands to win,” Accenture Interactive’s Brian Whipple recently told MediaPost. For a brand’s consumers, a set of experiences amount to a new world that embodies…
Chobani’s Brand Purpose Is Centered Around Humanity
The last couple of months of 2019 will be a busy time for Peter McGuinness. The Chobani president will be joining us in California for our Brandweek event Nov. 3-6. From there, he’ll hop over to Twin Falls, Idaho, where he’ll be visiting some of the yogurt company’s factories and plants as he oversees the…
WPP Share Price Increases Amid Reported Revenue Growth for Q3
The industry’s largest holding company reported positive growth for Q3, in its most positive earnings report in some time. WPP reported revenue growth of 0.5% for Q3 of 2019, which it attributed in part to improvements in North America and China, as well as among globally integrated agencies. “WPP’s performance in the third quarter is…
Digital Video Is Going the Way of Cable TV as Marketers Sacrifice Quality for Views
There’s more original web video content being produced than ever before. The audiences are huge, and the quality is better than ever. So why does it sometimes feel like the medium is nowhere on its quest to capture legitimate TV ad spend? You may recall that there was a popular argument being made a few…
Halloween Activity Begins Early on Tumblr
Halloween is coming up Thursday, but Tumblr users didn’t’ wait until the last minute to begin planning their festivities. While it’s no surprise that engagements for posts tagged with #Halloween surged 221.54% in September compared with August, they also saw month-to-month gains as early as June (44.35%) and July (53.94%). Tumblr shared data from its…
WPP Hopes The Bleeding Has Stopped, Looks To Growth Opportunities
WPP has struggled to grow in recent years, as key clients in fast moving consumer goods (FMCG) reduce spend and its traditional creative agencies underperform. While the tech vertical and its media business are relative bright spots, they aren’t big enough to buttress the entire holding company. WPP’s Q3 performance, which the company reported Friday,… Continue reading »
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Danish Anti-Binge Drinking PSA Puzzlingly Asks: Are You Pushing the Sausage?
Danish youngsters love to party–studies say they’re the booziest teens in Europe–and, like most people, they don’t like to be preached at about their bad habits. Armed with that information, execs at Copenhagen-based agency Robert/Boisen & Like-minded created a two-minute public service announcement without showing a single drop of alcohol. Instead, they substituted sausages for…
Omincom’s Credera Hangs Out A Shingle In The Big Apple
Management consulting firm, UX and tech solutions agency Credera, part of Omnicom’s Precision Marketing Group, has just opened a New York office.