A leaked email revealed that executives at a skin-care firm showed employees how to post fake reviews. But the FTC settled without a fine or admission of guilt.
Time To Apply The Same Standards To Politicians As We Do To KFC
Facebook is driving the train on an ever-lengthening journey away from a shared set of facts.
Should Amazon Spin Off AWS?; Mum’s the Word on Peacock: Friday’s First Things First
Welcome to First Things First, Adweek’s new daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Would Amazon Spin Off AWS and Break Up the…
Would Amazon Spin Off AWS and Break Up the Company? Here’s the Case for and Against It
If elected as the 46th president of the United States, Sen. Elizabeth Warren says her plan to break up Big Tech includes severing Amazon’s Marketplace and Basics line of products from the company and reversing what she calls its anti-competitive acquisitions of Whole Foods and Zappos. At least four other candidates vying for the Democratic…
Snapchat Debuts 6 Halloween Lenses From Its Lens Creators
Snapchat rolled out a collection of six Halloween lenses from six of its Lens Creators. The Halloween lenses will be featured in Lens Explorer from Friday on and, starting Saturday, one will appear in Lens Carousel each day through Halloween. Snapchatters can tap the camera screen to active Lens Carousel, and then tap the smiley…
Google Search Now Reads at a Higher Level
The company is incorporating new software that better understands subtleties of language, with the biggest changes for queries outside the US.
Why TV Companies Want To Own Buying Platforms – And Why It Might Hurt Buyers
When Roku bought dataxu for $150 million on Tuesday, it said the deal would make it easier for buyers of all sizes to access OTT inventory at scale, and use Roku’s ID off platform. Roku is basically trying to make more inventory, powered with better data, available to advertisers, said Frank Sinton, president and founder… Continue reading »
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What Programmatic Can Learn From TV
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Rachel Parkin, executive vice president of strategy and sales at CafeMedia. The impending privacy cloud looms large. With the EU’s General Data Protection Regulation in place and the California Consumer Privacy Act soon to… Continue reading »
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The Dawn Of Ad Tech’s Open Source Era
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Michael Barrett, president and CEO at Rubicon Project. For the first time in my career, ad tech’s independent players are embracing a powerful idea: Collaboration makes us stronger. It’s a… Continue reading »
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Comic: Buy Ads And Chill
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
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