Month: October 2019

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The Metropolitan Museum of Art Names AKA NYC as its Agency of Record

The Metropolitan Museum of Art has selected AKA NYC as its new agency of record, following a monthslong review process. As agency of record, AKA NYC will be responsible for creative as well as media buying and planning. Its contract with the Metropolitan Museum of Art is for three years. “It’s a really seminal moment…
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Twitter Releases Teaching and Learning With Twitter Handbook

Twitter marked the start of UNESCO’s Global Media and Information Literacy Week 2019 with its release of new handbook Teaching and Learning With Twitter. Public policy manager for Europe Ronan Costello said in a blog post that the handbook is aimed at helping educators equip younger generations with media literacy skills, enabling them to ask…
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Twitter Brought Its Tweet Suite to Game 2 of the World Series

Twitter opened the doors to its Tweet Suite at Minute Maid Park in Houston for game two of the 2019 World Series Wednesday night. Twitter Sports invited influencers to join them for the game–in which the visiting Washington Nationals throttled the host Houston Astros 12-3, taking a two games to none lead in the series–and…
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Gap’s Sweet Holiday Campaign Follows the Bond Between a Mother and Son

They say it’s the thought that counts, and that’s what Gap has chosen to remind people of as the holiday shopping season kicks into gear. In a departure from its typically cheery, dance-filled campaigns, the retailer’s latest effort takes a more understated, emotional approach. Created by Johannes Leonardo, the spot opens with a mom tearing…
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For These 7 Companies, Hispanic Heritage Month Is More Than Just a 30-Day Commitment

Hispanic Heritage Month may have come and gone, but the impact of what it means is far from over for some companies. The celebration, which takes place Sept. 15 to Oct. 15 every year, began as a weeklong event that President Lyndon B. Johnson enacted into law in 1968. By 1988, a proposal to extend…
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Snapchat Introduces Creative Kit for Web

Snapchat is extending its Creative Kit, which enables its users to share media from outside applications, to the web. Creative Kit for Web enables publishers and brands to add Share to Snapchat buttons to their websites (mobile and desktop), enabling Snapchatters to easily share content via the messaging app. Snap Inc. said each Snap shared…