Month: October 2019

For nearly 63 years, the WWE has been able to sell family-friendly violence, blending sportsmanship with high theatrics and sequined speedos. The company has also tendered the careers of some of our biggest cultural figures, from the late Andre the Giant to action film staple Dwayne “The Rock” Johnson. While it’s fun (and stressful) to…

Halloween is one week away, but retailers are already looking ahead to the December holiday season–and all the shopping that comes with it. Target and Walmart revealed their plans for the holiday season this week, with both retailers looking to staff up and roll out seasonal promotions early to jump ahead of the holiday season….

“I’d Like to Buy the World a Coke” is among Coca-Cola’s most famous slogans, but all those plastic bottles have added up to make the soft-drink company the world’s top plastic polluter for the second year in a row. That’s according to a waste audit organized by the environmental group Break Free From Plastic, an…

Ten years after dataxu raised its first round (and $87.5 million later), the demand-side platform has found its forever home. Roku intends to acquire the company for $150 million, a move that gives it the tech it needs to launch an open marketplace similar to what Xandr is doing with AppNexus. Because dataxu plugs into… Continue reading »

The post The Big Story: It’s A Dataxu Out There! appeared first on AdExchanger.

Google researchers are training neural networks with a new technique to predict how a molecule smells based on its chemical structure.

Viacom is proving that it’s anything but stale. Sean Moran, who spearheads ad solutions for the broadcaster, said Viacom is just getting started. Moran spoke at Adweek’s Convergent TV Summit on Tuesday, walking through the company’s two-year journey in pivoting from a linear-based broadcaster to one that embraces cord-cutting–and all things addressable. According to Moran,…

Problems with revenue products–like Twitter’s mobile application promotion offering–will naturally impact the bottom line, as the social media platform found out during the third quarter of 2019. The social network today reported Q3 revenue of $824 million during the period, up 9% year over year, but admitted that it “encountered a number of unexpected headwinds”…

Twitter’s stock fell like a lead balloon Tuesday morning – down as much as 20% in pre-market trading – after reporting an anemic third quarter. According to Twitter, revenue took a hit in Q3 thanks to a bit of seasonality in July and August and a few ad product-related “bugs” that it’s working to fix. But read… Continue reading »

The post Limits On Targeting Hurts Revenue – Just Look At Twitter’s Unfortunate Q3 Earnings appeared first on AdExchanger.

As its streaming rivals are making a lot of noise about their upcoming offerings, don’t expect to hear much more about NBCUniversal’s new service, Peacock, anytime this year. That’s according to NBCUniversal CEO Steve Burke, who said on Comcast’s earnings call Thursday morning that the broadcaster would keep most of the details of the service’s…

The first device modified to include the internet wasn’t done by a brand–but the machine bore a signature logo. In the early 1980s, students at Carnegie Mellon modified a Coca-Cola vending machine to connect with Arpanet, the precursor to the modern internet. The students’ lab was on the other side of the building, and the…