Month: October 2019

Did you know that Reddit allows you to choose which kinds of notifications you receive? Our guide will show you how to change your notification settings from within the Reddit mobile application. Note: These screenshots were captured in the Reddit app on iOS. Step 1: Tap your profile picture in the top-left corner of the…

Hulu is prepared to hold its own in the streaming wars, and taking marketing risks will be the key, according to Ryan Crosby, Hulu’s vice president of brand and content marketing. Crosby, who worked on crafting the streaming service’s buzzy 2019 Super Bowl spot and its ongoing Hulu Sellouts campaign, is hosting a breakout session…

Disney+ is projected to have 8 million subscribers at launch and 18 million by the end of 2020, according to one stock media analyst projection.

President Trump told Fox News’ Sean Hannity that both newspapers are “fake.” He singled out the ‘NYT,’ claiming it “treats me unbelievably terribly,” Trump said.

“Trump For President routinely sends text messages to wireless telephones,” three Minnesota residents allege in a class-action complaint.

Advertising’s future depends on output and impact. And agencies’ future depends on delivering more and more answers for smaller and smaller margins. We can’t get there by chasing big. We can by
scaling the right kind of small.

It’s 10:32 a.m. on day six of my new job as svp, talent and organizational development at Dentsu Aegis Network. I’m crouched in a conference room in lower Manhattan, blue Bic pen in hand, writing my diagnosis on a little yellow Post-It: breast cancer. I’m healthy. I’m young. I have a two-year-old daughter and three-year-old…

The marketing guru mantra is that your brand must be consistent. “Consistency” is the buzzword you’ll find in every branding book. These manuals recommend repeating your brand message as much as possible to make people remember you. Why aren’t you driving sales? Why are people confused on your website? Is your customer journey a roller…

What’s more embarrassing than having your mugshot taken? Having your mugshot taken in a goofy Halloween costume. As a way to remind Halloween partiers not to overdo it on the booze, David Miami crafted a responsible drinking campaign that taps into the holiday spirit. Budweiser and David Miami worked with real people who have been…

Cinema ad network Screenvision this morning said it has launched new technology enabling advertisers to target consumer profiles based on “specific movie viewings.” Dubbed a “smart network,”
Screenvision said it can “measure how specific movies drive behaviors or purchases for advertisers,” claiming: “For the first time, brands can leverage campaign and movie-specific audience data to
digitally engage with moviegoers.”