Month: October 2019

The good news in Twitter’s Q3 earnings report is that its average monetizable daily active user base grew to 145 million from 124 million for the same quarter a year ago. The bad news is it wasn’t
able to monetize them as well, with the average revenue per user falling to $5.68 from $6.11 a year earlier.

As marketers seek more transparency into their programmatic buys, they’re bypassing their demand-side platforms and going straight to exchanges and publishers to ask for log-level data about the bids they’ve won and lost. More than a dozen of the most hands-on, sophisticated marketers – including P&G, L’Oréal, T-Mobile and Bayer – are leading the charge.… Continue reading »

The post Marketers Are Going Straight To Exchanges For Ultimate Data Transparency appeared first on AdExchanger.

Alexandria Ocasio-Cortez’s rise was a swift one. And a lot of that was thanks to her advertising. A campaign video–dubbed “The Courage to Change”–showed AOC getting ready in the morning in her New York apartment, then commuting on the subway and speaking with New Yorkers. In the video, she laid out her beliefs: Medicare for…

Many direct-to-consumer brands are starting to follow the traditional trajectory that legacy companies were once admonished for: Grow into as many tangential categories as possible. Allbirds started its business with footwear and now sells socks; Everlane launched with basic wardrobe staples and has since expanded into sneakers and other product categories. Brooklinen, the 5-year-old DTC…

In just four years, Anheuser-Busch InBev’s innovation arm ZX Ventures brought in $1 billion in sales. Led by Pedro Earp, global chief marketing officer of AB InBev, the team is bringing the beverage giant into a future where it wants to be known for more than beers. With partnerships with craft brewers around the world…

Facebook users were on both sides of the food spectrum in September, as both convenience food and curcuminoid were Topics to Watch on the social network for the month, according to research arm Facebook IQ. Women of all ages dominated discussion about benzoyl peroxide and associated topics adapalene, salicylic acid, isotretinoin, Proactiv, acne, sunscreen, oxygen,…

At the end of the day, it really comes down to delivering on that value. A more accurate term would be to call it a “value promise.”

Did Trump really expect to be embraced by the mainstream news media and the Washington establishment after running as an outsider who promised to end the “American carnage”?

Welcome to First Things First, Adweek’s new daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. Friends’ No-Holds-Barred Anniversary Celebration Isn’t Slowing Down Anytime Soon…