Month: October 2019

Facebook said it will invest $1 billion over the next decade to address the affordable housing crisis in its headquarters state of California, as well as in other areas where the company operates. Chief financial officer David Wehner broke down where the funds will go in a Newsroom post: $250 million will go to a…

Your first job as a marketer is to connect with the audience on an emotional level. Many companies revert to salesy, aggressive, buy-now behavior, but that doesn’t work often. Creating meaningful, authentic content such as high-quality podcasts, animations and videos are imperative because it allows you to make the connection and build upon it over…

Apple wading in is big news, but I think the Disney-fication of the Streaming Wars is probably the most impactful and influential move to date.

Earlier this year energy giant Centrica ran a global holding company pitch. It lasted six months but in a recent debriefing Group CMO Margaret Jobling said the decision boiled down to two drivers.

Disney+ will offer top productions from PIxar and Marvel studios, a new Star Wars production, National Geographic fare and entertainment pieces from Disney and 20th Century Fox studios.

A draft compliance framework issued Tuesday by the IAB suggests that some advertisers plan to aggressively interpret ambiguities in California’s new privacy law.

Verizon says the deal will be available to Verizon wireless unlimited new and existing customers, including new Fios Home Internet and 5G Home Internet customers.

The company cited big losses late last year as the major cause and noted that those losses will continue to have an impact on growth through mid-2020.

The move is intended to boost Roku as a full-service platform to better compete with other major OTT platforms including Amazon Fire TV, which has its own DSP.

TruTV’s Impractical Jokers are taking up residence on a new game show on co-owned TBS.