Google’s Holiday Shopping Report Points Retailers to 3 Key Areas to Focus On

Each year, the holiday season creeps just a bit earlier, and 2019 is no exception. Target and Walmart each rolled out holiday deals back-to-back, with the former introducing one-day shipping starting Nov. 1 and the latter already offering its “Early deals drop.” With an expected 4% year-over-year increase in retail sales from last year, according…

Reddit: Here’s How to Turn on Dark Mode

Did you know that you can turn on dark mode at any time within the Reddit mobile application? Our guide will show you how this is done. Note: These screenshots were captured in the Reddit app on iOS. Step 1: Tap your profile picture in the top-left corner of the screen. Step 2: Tap “Settings.”…

Is This What Happens When Independent Agencies Get Bought Out?

What happens when a scrappy and successful independent agency gives in to the seductive promises of selling to a corporate master? According to Zulu Alpha Kilo, a zealously independent Canadian agency, everything goes to shit. Or at least that’s what happens to poor Billy, proprietor of Billy’s Lemonade Stand, in the agency’s cautionary parable about…

YouTube Advertisers Feature More Men, But Women Draw More Eyeballs

More men appear in videos uploaded to YouTube by advertisers, but ads that were gender-balanced or featured more women tallied significantly more views, according to a study by YouTube parent Google and the Geena Davis Institute on Gender in Media. The two parties analyzed over 2.7 million YouTube videos uploaded by advertisers between Jan. 1,…

Condé Nast Restructures Its International Sales Team

Additional staffing changes at Cond? Nast are afoot nearly a year after executives said Cond? Nast and Cond? Nast International would combine forces. In a restructuring, Pamela Drucker Mann, will be Cond?’s global chief revenue officer and president of U.S. revenue. Drucker Mann was CMO under previous CEO Bob Sauerberg, whose departure from Cond? was…

Combined Ad/Marketing Spending To Outpace Madison Avenue Estimates

Advertising and marketing spending combined will outpace all the ad industry’s conventional forecast growth by a percentage point this year and a point-and-a-half next year, according to an annual
report being released today by industry economists PQ Media. Combined worldwide advertising and marketing spending will rise 4.9% this year and 5.9% in 2020, according to PQ’s Global Advertising &
Marketing Revenue Forecast 2019-23 report.

Facebook Stock Is Up On Killer Q3 Earnings, Because Advertisers Just Won’t Stop Spending

Facebook’s ongoing PR nightmare didn’t impact its quarterly earnings – yet again. On Wednesday, Facebook reported $17.7 billion in revenue for the third quarter, up 28.6% year over year, beating the consensus by a cool $300 million. The company’s stock rose nearly 5% in after-hours trading. Mark Zuckerberg kicked off the earnings call with aContinue reading »

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