Month: October 2019

Bulleit is taking its zeal for 3D printing to the sneaker business. The whiskey brand has unveiled a limited edition pair of 3D-printed shoes as part of an ongoing project to accessorize the 3D-printed cocktail lounge it first created last year. Dallas street artist Kyle Steed and New York custom fabricator Tangible Creative designed the…

There are two basic camps in the world of marketing: numbers camp and pretty pictures camp. I live in both camps, and you should, too. If you live in the numbers camp, I’m going to confirm what you already know. And if you live in the pretty pictures camp, buckle your seatbelt because this is…

If recent headlines about the great podcasting craze of 2019 feel a little familiar, there’s a good reason why. Remember 2017’s great pivot to video? You certainly do if you’re a journalist. Publishers from Mic to MTV laid off large portions of their newsrooms to accommodate video-first content strategies, with many brands following suit. It…

Preconception is misconception. That’s why today more than ever marketers need to treat consumers as a “segment of one.” The further we can get away from sweeping, ill-informed stereotypes, the closer we will get to consumers’ thoughts, feelings and, ultimately, the hard-earned dollars in their virtual wallets. I’ll spare you the lecture on social and…

The defendants are asking for summary dismissal of a defamation law suit brought by former Crispin Porter Bogusky Chief Creative Officer Ralph Watson against them and others related to accusations
posted on the DMA Twitter account that Watson is an alleged sexual predator.

Time spent by the average American with digital media continues to climb, mostly as a result of increased access via mobile devices, according to a compendium of digital media usage stats released
Monday by the Interactive Advertising Bureau as part of a stage-setter for the simultaneous release of its first half Internet Advertising Report.

During a briefing on the Interactive Advertising Bureau’s and PwC’s first half 2019 Internet Ad Revenue Report special guest GroupM President of Business Intelligence sought to answer questions about
why digital’s ad growth is beginning to slow down. His answer is it’s not yet 100% clear, but it likely is either the maturation of some key drivers — especially high-flying growth categories like
social and mobile — or it may just be the economy.

Generation Z is estimated to influence $143 billion in spending in the U.S. alone, according to a study by ad agency Barkley, so Facebook IQ turned its attention to the members of that group with the most direct spending power, those aged 18 through 24. A Facebook-commissioned study by Qualtrics found that 71% of Gen…

LinkedIn recently launched LinkedIn Events for all users globally. The feature allows you to create events and invite your connections to them. If you need to edit an event you’ve created (for instance, if you need to add extra information to the event’s description), our guide will show you how this is done. Note: These…

TripAdvisor has found a new creative home, naming Mother as its global creative agency of record. Mother, which also has offices in London, Los Angeles and Shanghai, will lead the business out of New York. The appointment follows a months-long competitive review, which a source with knowledge of the matter tells Adweek included 72andSunny, Droga5…