Month: October 2019

OTT giant Roku will acquire the demand-side platform (DSP) dataxu for $150 million, the companies said Tuesday. The deal, which is a mix of cash and stock, will strengthen Roku’s self-serve ad buying capabilities, the company said in a press release. Roku has 30.5 million active accounts on its platform and a growing programmatic advertising… Continue reading »

The post Roku To Acquire Dataxu For $150 Million appeared first on AdExchanger.

Transparency, notice and choice are good for privacy, right? Not if people are overloaded with too much information, according to Firefox, which released a Ghostery-like tool on Tuesday as part of Firefox 70 that shows users how many trackers are tracking them. Overdoing it on transparency actually creates opacity that puts the onus on users… Continue reading »

The post Firefox Tool Shows Users How Much They’re Being Tracked appeared first on AdExchanger.

Major esports and gaming companies are open to discussion with potential partners and sponsors. Showing that interest and reaching out is the first step.

The devolvement of democracy has now hit the Great White North, thanks to Facebook and Mark Zuckerberg. Zuckerberg is essentially telling us that giving us some baseline of trust in political
advertising is not Facebook’s job and not their problem. We should know better.

Welcome to First Things First, Adweek’s new daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. One of the Best Diss Tracks About New York…

Sure, youth and innocence are great. But what if experience is even greater? We might get more innovation if we let the elders take the lead.

Democracy is a kumbaya potluck where the whole class is invited. Silicon Valley’s democratization, meanwhile, caters to infinite constituencies of one.