An AI’s ‘Dreams’ Become an Immersive Art Exhibit That Reimagines New York
Abstract jargon like “deep learning” and “neural network” often fails to capture the mind-boggling complexity of the self-learning systems they describe. That awe-inspiring quality was part of what Turkish new media artist Refik Anadol sought to spell out–in a medium of appropriately grand scale–with his new exhibition. The installation, put on by experiential art organization…
Hyundai America Announces New CMO
It took only the weekend for Hyundai Motor America to find its new CMO. The carmaker announced today that it would be replacing Dean Evans, who stepped down on Friday, with Angela Zepeda. Zepeda comes from Hyundai’s agency of record, Innocean USA, where she served as senior vice president and managing director, handling all of…
Nielsen Can Now Measure (Some) Amazon Prime Video Ratings
Two years after Nielsen rolled out its SVOD Content Ratings to measure viewership for Netflix programs, the company is expanding the service to also cover Amazon Prime Video. The SVOD Content Ratings tool will now measure audiences for Amazon Prime Video content through connected televisions and smart TV devices in the U.S., which accounts for…
Australian Newspapers Redacted Their Front Pages for Press Freedom
Daily newspapers in Australia had a powerful way of showing their advocacy for press freedom–by not showing everything. The front pages on Monday were heavily redacted in a stunt to show the need for independent reporting. Australia’s Right to Know, a coalition of media organizations and advocacy groups that was established about a decade ago,…
Safari Is Experimenting With An API That Could Limit Cookie Storage To Logged-In Users
WebKit, the open source browser engine that powers Apple’s Safari, is in the very early stages of testing an API that would give browser operators the ability to see whether users are logged in to a website or not. Steven Francolla, head of global publisher strategy at LiveRamp, recently came across a reference to the… Continue reading »
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Impeachment Could Mean Less Ad Space for Brands
Impeachment is essentially the only constitutional remedy for a president that might represent an existential threat to the country. And it can play out in any number of scenarios. Although it has been a relatively short time since the whistleblower charges, to a large extent we already know that we’re in for a mind-numbing, omnichannel…
Still Alive and Kik-ing: MediaLab Acquires Messaging App That Was Headed for Shutdown
Reports of the demise of messaging application Kik turned out to be greatly exaggerated, as holding company MediaLab revealed late last week that it will acquire the app, which will remain active, but it will introduce advertising. MediaLab said in a blog post on the Kik website, “We believe that Kik’s best days remain ahead…
Rubicon Project Adds Header Bidding Tools With RTK.io Acquisition
Digital ad-tech company Rubicon Project has acquired a suite of header bidding tools with the $11 million purchase of RTK.io, the second high-profile purchase under its current leadership. With the all-cash transaction, Rubicon Project now has a set of header bidding tools built on the open-source Prebid standard, which it helped co-found along with AppNexus,…
Digital Ad Growth Decelerates: Slowdown Attributed To Maturity Of Social, Mobile
While digital ad spending showed healthy double-digit gains in first-half 2019, analysts said the first two quarters represented the slowest rates of growth since 2015, and attributed the slowdown to
a leveling off of accelerated rates of growth by social media platforms and mobile media.
a leveling off of accelerated rates of growth by social media platforms and mobile media.