Month: October 2019

Digital ad spending rose nearly 17% during during the first half of 2019, according to just-released estimates from the Interactive Advertising Bureau and PwC’s Ad Revenue Report. While it still
showed healthy double-digit gains, analysts said the first two quarters represented the slowest rates of growth since 2015, and attributed the slowdown to a leveling off of accelerated rates of growth
by social media platforms and mobile media.

LinkedIn recently launched LinkedIn Events for all users around the world. The feature allows users to create events and then invite their connections to attend. If you ever need to cancel an event you’ve created, our guide will show you how this is done. Note: These screenshots were captured in the LinkedIn application on iOS….

Our 2019 rankings of the most influential players in media, marketing and pop culture are here! On this week’s episode of Yeah, That’s Probably an Ad, we talk about who made the 2019 Adweek Hot List and why. Plus, TV/Media editor Jason Lynch weighs in on the timelessness of Friends; publishing editor Sara Jerde discusses…

As programmatic advertising has increasingly become the norm for brands, both SSPs and DSPs have added more tools for helping marketers price bids. Recently, bid shading has become a popular method for helping marketers save money by setting bid prices in first-price auctions. What bid shading does is use an algorithm to automatically tweak the…

According to a Braze study, D2C brands get open rates that are 59% higher in email, in-app and push notifications.

A new analysis of top-spending D2C brands finds that just five of them made up more than half of all ad spending in Q2.

The jump in CPCs indicates there are more advertisers serving video ads This represents the third straight quarter that video ad budgets have more than doubled budgets for image ads, for Nanigan’s ad
clients.

“Never in the history of this country has a President been the subject of such a sustained barrage of unfair, unfounded, unethical and unlawful attacks by so-called ‘mainstream’ news, as the current
situation,” attorney Charles Harder writes to CNN President Jeff Zucker.

What has to happen before scalable amounts of national networks’ TV inventories are available on an addressable basis? Here’s a rundown based on experts who participated in a CIMM workshop.

Adding out-of-home media to a campaign’s mix boosts weekly audience reach by as much as 100% or more depending on the medium, according to a study being released Monday by the Out-of-Home Advertising
Association of America. The study, which was conducted by MRI-Simmons and included results from its massive Winter 2019 National Consumer Study, as well as a custom online study of 2,400 respondents,
found modest incremental audience reach from adding out-of-home to ubiquitous media such as mobile to more than doubling the reach of newspapers.