Month: October 2019

In an age guided by engagement metrics, clicks, likes and follows, I find myself returning to a lesson that I learned early on in my career. As a marketer, your job is to listen to your consumers, and above all else, understand their needs, wants and motivations. Our world is dominated by performance marketing like…

It’s been more than two years since Hurricanes Irma and Maria hammered Puerto Rico, causing long-lasting devastation to the U.S. territory’s people and economy. Severely mauled by the storms was the island’s coffee industry, which has struggled to recover because of a combination of daunting factors, including the long and labor-intensive process needed to grow…

Chances are you’ve seen the caption “Instagram vs. Reality” on social media. While the first photo is typically picture-perfect, the second attempts to inject some realness (and humility) into the situation. For instance, parents often use the caption to show off a photo of their child smiling and looking directly the camera … followed by…

Having produced software for creative types since its Illustrator product debuted in 1987, Adobe has created a new skill for Amazon’s Alexa that it hopes will be similarly inspiring. The software company hopes creatives and aspiring creatives alike will use the Adobe Inspiration Engine voice skill, which launched today, to burst through creative blocks like…

NASA teamed up with high-tech experiential solutions provider Luster on a custom-built 3D mosaic sculpture that will be displayed at the 70th International Astronautical Congress (IAC), being held at the Walter E. Washington Convention Center in Washington, D.C., today through Friday. The sculpture, Artemis Generation, represents NASA’s Artemis lunar-exploration program, which is aiming to send…

We haven’t heard as much about it lately, but audio, especially ASMR, has had a moment over the past few years. From beer sounds featuring Zoe Kravitz to some genuinely bizarre things like 60 minutes of grilling meats for Applebee’s and Lynx’s, er, valiant effort to use the technique to illustrate “manscaping,” there have been…

Whether you’re deleting an app that’s buggy, draining your battery or taking up too much precious phone space, Facebook wants to know. According to archived developer documents from the company and confirmation from multiple sources with knowledge of Facebook’s internal operations, the Menlo Park, Calif., giant at one point beta tested analytics to track app…