Month: October 2019

Twitter will ban political advertising as of Nov. 22. CEO Jack Dorsey broke the news with a tweet storm on Wednesday, citing conflicts of interest that occur when politicians use targeted advertising to influence votes. Read it. “We believe political message reach should be earned, not bought,” he wrote. “A political message earns reach when… Continue reading »

The post Twitter To Ban Political Advertising appeared first on AdExchanger.

Don’t fear the robots, according to a report from MIT and IBM. Worry about algorithms replacing any task that can be automated. 

HBO Max is apparently so big that it took nine press releases to announce it on Tuesday.

Hear from Patrick Collison, Anne Neuberger, Chris Evans, N. K. Jemison, Ron Moore, and other huge names in the WIRED world. 

Astrology Twitter descended when Astro Poets announced a partnership with Airbnb. Even two sacrifices to the spirits did not erase the ill will.

Welcome to First Things First, Adweek’s new daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. The Best of Halloween In case you didn’t notice…

Americans who live in California, Oregon, Florida and Hawaii appreciate Hershey’s Cookies ‘n’ Creme candy bar. Georgians revel in Twizzlers Strawberry Lemonade Filled Twists. Vermonters fancy Airheads White Mystery. Influenster analyzed the most-reviewed candies–from Reese’s Pieces in Alaska to Brach’s Candy Corn in Oklahoma–on its platform ahead of Halloween, breaking down the data state by…

“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Lance Neuhauser, CEO at 4C. Marketers have long pined for more accountability within their television budgets, and now that accountability is at last coming to fruition. By transacting on audience impressions, buyers and sellers can provide consistency… Continue reading »

The post How Convergent TV Can Avoid The Pitfalls Of Open Web Digital Advertising appeared first on AdExchanger.

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ian Campbell, CEO at Nucleus Research. We’re surrounded by signage but we rarely think about it. From roadways to retail stores, signs are everywhere, yet we tend to notice them… Continue reading »

The post Out-Of-Home ROI: All Signs Must Point In The Right Direction appeared first on AdExchanger.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Scary Vudu Walmart is considering a sale of Vudu, its on-demand service, The Information reports. On the one hand, Vudu Is Walmart’s only OTT foothold. On the other hand, Vudu isn’t much of a foothold. The inventory and audience opportunities are limited – though… Continue reading »

The post Walmart May Sell Vudu; G/O Media Editors Rebel Against Autoplay Video appeared first on AdExchanger.