Month: October 2019

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How Athletes Win on and off the Field With VaynerSports

How Athletes Win on and off the Field With VaynerSports
Founded by Gary Vaynerchuk and his brother AJ Vaynerchuk, VaynerSports is changing the way a modern sports agency thinks about their players. Prioritizing their clients both on and off the field and preparing them for years of success after retirement, VaynerSports is helping players build their personal brands as well as putting athletes in the best positions possible while in the league.

Learn more at the VaynerSports official website: http://vaynersports.com/

Follow VaynerSports on these social media:
Instagram: https://www.instagram.com/vaynersports/
Twitter: https://twitter.com/vaynersports
Facebook: https://www.facebook.com/vaynersports/
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Gary Vaynerchuk is the chairman of VaynerX, a modern-day media and communications holding company and the active CEO of VaynerMedia, a full-service advertising agency servicing Fortune 100 clients across the globe. He’s a sought out public speaker, a 5-time New York Times bestselling author, and an angel investor in companies like Facebook, Twitter, Tumblr, Venmo, and Uber.

VaynerX, also includes Gallery Media Group, which houses women’s lifestyle brand PureWow and men’s lifestyle brand ONE37pm. In addition to running VaynerMedia, Gary also serves as a partner in the athlete representation agency VaynerSports, cannabis-focused branding and marketing agency Green Street and restaurant reservations app Resy. Gary is a board/advisory member of Ad Council and Pencils of Promise, and is a longtime Well Member of Charity: Water.
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Brands Should Work With Influencers, But Only If They’re Smart About It

If you Google the phrase “influencers are,” you get these descriptors: dead, stupid, annoying, gross, losing their influence. And those are some of the more diplomatic responses to that popular open-ended search. So why should brand marketers continue working with self-styled digital tastemakers and trendsetters? “Consumer sentiment has never been so negative,” said Amber Atherton,…
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Here’s How Xandr’s TV Ad Tool Will Work After Clypd Acquisition

AT&T-owned Xandr confirmed its takeover of Clypd today, marking the unit’s second major ad-tech purchase under CEO Brian Lesser. The deal also involves merging certain interests with online video advertising platform SpotX, which is owned by Europe’s biggest broadcaster RTL. In the purchase of Clypd, Xandr will acquire a company that had significant investment from…
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Anheuser-Busch Accuses MillerCoors of Stealing Trade Secrets

There’s no end in sight to the ongoing legal disputes between Anheuser-Busch and MillerCoors, the subsidiary of Molson Coors. The legal issues between the two beer giants started brewing in February, when Anheuser-Busch aired a Bud Light ad during the Super Bowl suggesting that other competitors, such as Miller Lite and Coors Light, use corn…
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Drink at Your Own Risk: Liquid Death Hires Witch Doctor to Hex Its Water

Drinking water is good for you–just ask your doctor. But guzzling a new Austrian brand of H2O called Liquid Death could be hazardous to your health, according to a witch doctor. Executives at the self-styled punk rock brand of canned water, touted as an alternative to energy drinks and soda, have pulled a sinister-sounding prank…
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Hyundai Motor America CMO Dean Evans Steps Down

Hyundai Motor America is searching for a new CMO. Dean Evans, who’s worked with the carmaker since 2015, informed the company today that he’ll be stepping down to pursue other “career opportunities.” Under Evans’ lead, Hyundai’s marketing department turned out memorable Super Bowl ads like 2016’s “Choices” and 2019’s “Shopper Assurance” with Jason Bateman. In…
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Xandr Buys Linear SSP Clypd, Extending Broadcast Reach Beyond AT&T

Xandr on Friday acquired the linear TV supply-side platform Clypd, its second acquisition since AT&T bought AppNexus and launched the data-driven advertising group last year. Terms of the deal were not disclosed. Clypd had raised about $31 million since it was founded in 2012, and the German broadcaster RTL Group is a lead investor. Even… Continue reading »

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New Season: CBS’ ‘Late Show’ Still On Top, Colbert And Fallon Tied Among 18-49 Viewers

“Late Show with Stephen Colbert” continues to easily lead all broadcast TV late-night shows in total viewers.