When Apple launched AirPods three years ago, there was some understandable skepticism from consumers about the wireless devices. Would they stay in your ear? (Conan O’Brien doubted it.) Would they hold a charge? Would they really replace the wired earbuds that had been an iconic part of Apple’s aesthetic since the iPod’s “Silhouettes” campaign launched…
For Halloween, Budweiser Celebrates Its Little-Known Link to John Carpenter
A tipple (or many) and a typewriter was a potent combination for some of history’s best known authors. William Faulkner enjoyed a whiskey while writing. Ernest Hemingway’s affection for booze was the thing of legend. Even Maya Angelou credited a little sherry with kickstarting her creativity. Stuck writers have used all manner of inspiration, both…
70 Minutes of Social Media Strategy for Every Business in 2020 | Inside 4Ds
Gary had a lot of great advice for the people attending is recent 4Ds session as business and marketing continue to evolve. As retailers struggle more to get people into their doors, and social media influencers become an integral part of the culture, businesses need to develop new strategies around how they brand themselves and provide value to both end consumers and potential partners. Now more than ever businesses need to start acting like media companies more than ever. Be sure to check the timestamps for all the moments… Enjoy!
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Gary Vaynerchuk is the chairman of VaynerX, a modern-day media and communications holding company and the active CEO of VaynerMedia, a full-service advertising agency servicing Fortune 100 clients across the globe. He’s a sought out public speaker, a 5-time New York Times bestselling author, and an angel investor in companies like Facebook, Twitter, Tumblr, Venmo, and Uber.
VaynerX, also includes Gallery Media Group, which houses women’s lifestyle brand PureWow and men’s lifestyle brand ONE37pm. In addition to running VaynerMedia, Gary also serves as a partner in the athlete representation agency VaynerSports, cannabis-focused branding and marketing agency Green Street and restaurant reservations app Resy. Gary is a board/advisory member of Ad Council and Pencils of Promise, and is a longtime Well Member of Charity: Water.
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See, Facebook? Twitter Proves You Can Ban Political Ads
Twitter has decided to ban all political ads on its platform, while Facebook continues to allow even ones that lie.
An Identity Buyer’s guide for data-driven marketers
The post An Identity Buyer’s guide for data-driven marketers appeared first on Digiday.
Facebook Details Updates to Messenger Platform From Graph API v5.0
Facebook detailed some updates to Messenger Platform resulting from the release of the social network’s Graph API (application-programming interface) v5.0. Software engineer Nitin Garg detailed all the updates to Facebook’s flagship messaging app in a blog post. Brands with multiple apps connected to Messenger Platform can now easily select which one of their apps to…
The Wonderful Company Names David & Goliath Vet as Chief Creative
Wonderful Agency, the in-house agency for The Wonderful Company’s range of brands, has named Bobby Pearce as its new chief creative officer. Pearce will be responsible for leading creative across the company’s portfolio of brands, including Wonderful Pistachios, Wonderful Halos mandarins, Pom Wonderful, Fiji Water and JNSQ, the millenial-targeted wine brand the company launched earlier…
Twitter Will No Longer Accept Political Ads, Says CEO
On Wednesday, Twitter CEO Jack Dorsey took to the platform to let politicians around the world know their money wasn’t good there anymore. “We’ve made the decision to stop all political advertising on Twitter globally,” said Dorsey in a tweet thread. “We believe political message reach should be earned, not bought.” A political message earns…
Facebook Drops Appeal of U.K. Cambridge Analytica Fine
Facebook’s slap on the wrist from the U.K. over the Cambridge Analytica scandal is in the record books, as the company agreed to pay a ?500,000 ($644,731) fine, without being forced to admit any wrongdoing. The Information Commissioner’s Office, the privacy regulator in the U.K., imposed its maximum financial penalty on Facebook, but that figure…
Facebook Removes 3 More Russian Networks for Coordinated Inauthentic Behavior
Facebook removed three more networks of accounts for coordinated inauthentic behavior, all of which originated in Russia. Head of cybersecurity policy Nathaniel Gleicher said in a Newsroom post that the three networks were connected to entities associated with Russian financier Yevgeniy Prigozhin, who was previously indicted by the U.S. Department of Justice. The first of…