Havas Media Group has retained the media services account Hyundai and Kia in Europe, Russia and Turkey, following a 10-month competitive review.
5 Movies That Altered Advertising and Marketing
Sometimes a movie is so great that it changes the way we think about film, storytelling and the world around us. For instance, Jaws, Star Wars and Jurassic Park are considered revolutionary because they forever altered how we think about film. Then there are the movies that may not have the staying power of something…
Mutts4Trucks Connects Truck Drivers and Shelter Dogs
What do dog food and diesel engine oil have in common? Not much, but BBDO New York recently managed to find common ground between the two, all in the name of advertising. It all started when Mike Tunney, vice president and creative director at BBDO New York, was on a shoot in Las Vegas. During…
Facebook Begins Testing Ads in the Groups Tab Feed
Facebook has been placing a great deal of emphasis on groups as part of its focus on community and its preparation for a future of private encrypted services, and now, the social network is exploring way to monetize that section of its platform. The social network said during its F8 developer conference in April that…
The 4 Best TV Shows About Writers, According to Real Writers
Like it or not, Sex and the City’s Carrie Bradshaw, played by Sarah Jessica Parker, is among the most memorable on-screen writers of the past two decades. Her world is aspirational more than it is realistic, but it’s hard to deny that the series is entertaining. Not all writers are super fans, though. Here are…
How Digital Media Could Help Decide the 2020 Election Winner
Digital media is poised for a major role in the 2020 election season. While we all know that elections are decided based on numerous factors, no one can deny that messages conveyed to would-be voters via media (whether it’s paid, earned or owned) plays a major role in swaying the minds of the masses. Part…
Reprise Adapts Its Search And Social Roots To A Channel-Agnostic World
Reprise is a specialty agency born in the age of channel planning. What started as a search specialty shop combined in 2018 with IPG mobile agency Ansible and social agency Society as audience-based buying took off. While channel expertise still remained relevant, distinguishing agency services by channels didn’t resonate as much with clients. So when… Continue reading »
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4 Ways the Media Can Survive the ‘Trump Bump’ and Find Long-Term Growth
Faith in the media, they say, is at an all-time low. But perhaps there’s light not only at the end but throughout this tunnel, as viewers and readers turn back to veteran media organizations to get reliable information. Some are even thanking President Trump for this turn of events. If you haven’t heard of it…
Julián Castro’s Comment on Police Violence Was the Top-Tweeted Debate Moment
Juli?n Castro, who served as Secretary of Housing and Urban Development under former President Barack Obama, provided the most-tweeted moment of the fourth Democratic presidential candidates’ debate Tuesday night. The most-tweeted moments during the event were: Castro saying, “Police violence is also gun violence” Former Vice President Joe Biden criticizes President Donald Trump’s Syria policy…
Die öffentliche Meinung in Europa 30 Jahre nach dem Zusammenbruch des Kommunismus
(Übersetzung einer englischen Fassung) WASHINGTON, D.C. (15. Oktober 2019) – 30 Jahre nach dem Zusammenbruch des Kommunismus zeigt eine neue Studie des Pew Research Center, dass nur wenige Menschen in den ehemaligen Ostblockstaaten die tiefgreifenden Veränderungen von 1989 bis 1991 bedauern. Allerdings sind auch nicht alle mit der aktuellen politischen und wirtschaftlichen Situation vollständig zufrieden. […]
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