Month: October 2019

Giphy launched Giphy Arcade, a new platform that allows users to play, create and share their own Giphy-powered microgames. Users can visit the Giphy Arcade web application on desktop browsers or mobile devices. The home screen features collections of microgames in game playlists, templates that visitors can use to create their own games and a…

This article is sponsored by Facebook. More than 2.7 billion people now use Facebook and its family of platforms – including Instagram, Messenger and WhatsApp – every month.[1] In this age of platform-based interactions, Facebook ad campaigns and customer service features are no longer a “nice-to-have,” they have become a necessary touchpoint to build customer… Continue reading »

The post How to Achieve Personalization at Scale on Facebook’s Platforms appeared first on AdExchanger.

The out-of-home media industry has overcome some questionable perceptions on Madison Avenue thanks to its increasing digitization, but it’s probably still best served as a specialty practice at most
ad agencies, S4 Capital Executive Chairman Martin Sorrell said during an interview at the Digital Place-Based Advertising Association (DPAA)’s annual summit in New York City Tuesday.

If a brand advertises in a place where everything is a lie, what does that say about the brand? If everything else on the platform isn’t true, why should a consumer believe the brand, especially if
the brand is trying to communicate something new that might elicit skepticism.

The finalists were revealed Wednesday morning for the Fourth Annual Shorty Social Good Awards. Nine new categories were added for 2019: accessibility, animations, arts and culture, cultural institution, games, global campaign, images, mental health and STEM. The Shorty Awards said the five most popular categories that brands built campaign around this year were: environment and…

Opinion: Uber, Facebook, and Google are increasingly behaving like the law-flouting financial empires of the 1920s. We know how that turned out.

Syfy tapped fans to help scare its audience during the Halloween season by creating network promos that pay homage to classic horror moments. The four winning 10- to 15-second animated videos, selected as part of Syfy’s ongoing “For the Fans, By the Fans” partnership with content creation platform Tongal, will begin airing on Syfy today…