Month: October 2019

Plastics. Chemicals. Emissions. Wasted water. Contaminated runoff. These unnerving aspects of the modern food industry certainly aren’t new, but they’ve been getting more and more scrutiny in recent years as consumers increasingly consider the role of food sourcing on the environment and in fueling climate change. A global survey by Kantar this year found that…

Purchasers of chocolate vs. candy are often quite different people. With the rise of data and the ability to accurately mine consumer insights, a much clearer picture emerges.

Lifestyle entertainment company Kin unveiled a slate of five shows for video destination Facebook Watch. The partnership is part of the social network’s efforts to pair publishers with creators and public figures. The first five shows are currently in production: Tia Mowry’s Quick Fix Presents Comfort Kitchen: This family cookbook in video form debuts in…

For Placed, life at Foursquare is a lot different than life was at Snap. Case in point: Foursquare and Placed completed the integration of their first-party audience data sets into a single attribution product within 90 days of the acquisition, which closed this summer. Snap sold Placed to Foursquare in May after acquiring the company… Continue reading »

The post Foursquare And Placed Are Full Steam Ahead On Their Integration appeared first on AdExchanger.

AT&T rolled out the red carpet for investors Tuesday in true Hollywood fashion – with a flashy event at Warner Bros. Studio in Burbank, California, to unveil its HBO Max streaming service. In a presentation resembling the upfronts, AT&T revealed that HBO Max will launch in the United States in May 2020 with 10,000 hours… Continue reading »

The post AT&T Unveils HBO Max, To Launch May 2020, At Flashy ‘WarnerMedia Day’ appeared first on AdExchanger.

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Guy-Thomas Barbier, country manager, North America, at zeotap. The General Data Protection Regulation (GDPR) should be viewed as a positive change for the industry because it puts customers back at the… Continue reading »

The post What Marketers Can Learn From GDPR As They Get Ready For CCPA appeared first on AdExchanger.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. On The Side Of The Angels Many early ad tech companies were founded and backed by a loose cadre of “investorpreneurs,” including Brian O’Kelley, Joe Zawadzki, Auren Hoffman and Jonah and Noah Goodhart. “There definitely is an ad tech cabal,” as O’Kelley put it… Continue reading »

The post The Ad Tech Angels Are Back; Google Sued In Australia Over Location Tracking appeared first on AdExchanger.

Background music in stores is often heard but rarely listened to. But perhaps that will change with more precise messaging. In that spirit, Vibenomics, whose software curates and sells ads against custom in-store radio stations, will enable targeted messaging via a partnering with Triton Digital’s programmatic audio marketplace. Vibenomics’ digital radio stations operate in 4,000… Continue reading »

The post Vibenomics And Triton Digital Power First Programmatic Audio Out-Of-Home Market appeared first on AdExchanger.

This article is sponsored by the New York Interconnect. Attribution has long been the holy grail for TV advertising. Yet even without it, TV’s ability to reach audiences at scale and drive brand awareness has solidified it as one of the most powerful channels for advertisers. Advertising budgets continue to reinforce this value. In fact,… Continue reading »

The post Drive More Informed Media Planning With Linear TV Attribution appeared first on AdExchanger.