Crackle’s Parent Company Is Pushing Further into Original Content

Chicken Soup for the Soul Entertainment (CSS Entertainment), the media company that last year acquired a majority stake in the free ad-supported streaming service Crackle, is forming a venture to help deepen its original content slate on the platform. The new venture, Landmark Studio Group, will develop, produce and distribute television programming and films, CSS…

The Most Fascinating Spokespeople of the Last 40 Years

As we continue to look back on 40 years of Adweek, we take time to reflect on how products got pitched, and by whom. Like when iconic actor and director Orson Welles closed out his otherwise stellar career by hawking budget wine brand Paul Masson. Or when Ivana Trump (the president’s first wife) pitched for…

This Technique Can Make It Easier for AI to Understand Videos

A staggering amount of video is shared online. Researchers are teaching artificial intelligence to process more—while using less power.

Burger King’s Mascot Hand-Delivers Food Through Uber Eats

Hundreds of Los Angeles residents were likely startled to see the plastic perma-grin of Burger King’s mascot in their home security screens as they collected recent Uber Eats orders. The King made “several hundred” such Uber Eats runs to L.A.-area homes with Amazon Ring doorbell cameras as part of a MullenLowe-led campaign to promote a…

Cambridge Analytica, Whistle-Blowers, and Tech’s Dark Appeal

Christopher Wylie was the architect of Cambridge Analytica’s big plans and also its whistle-blower. His new book explores how he ended up being both.

If Only the MTA Was This Fast; Big Winners of Disney’s Media Account: Tuesday’s First Things First

Welcome to First Things First, Adweek’s new daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. This Subway Can’t Make Your Commute Less Annoying, But…

Can Contextual Targeting Replace Third-Party Cookies?

Contextual targeting is all the rage – and no, it’s not 1998. It’s 2019, and the industry is anxiously casting around for an alternative to third-party cookies as the browsers clamp down on cross-site tracking and regulatory pressure ratchets up in the United States and around the world. A shift away from audience-based buying isContinue reading »

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