Month: October 2019

Two pop culture icons, street artist Shepard Fairey and a pot leaf, come together on giant billboards that rolled out last week. There’s no company logo on the illustrations, just two lines of text–“Trust the Earth” and “Hemp for Natural Health”–so they require a little explaining. The art is the centerpiece of the first national…

When it comes to ad spend, direct-to-consumers brands, known for changing the playbook on how a company operates and connects with consumers, are moving toward a familiar path carved out by their conventional competitors. According to a new report from advertising intelligence firm MediaRadar, DTC brands’ ad spend across digital, TV and print is up…

Lena Waithe is an advocate for creatives, adamant about finding and supporting new talent. Which is why, as I was planning our L.A. Brand Stars cover shoot, I knew we needed to work with a team that really meant something to her. I wanted to meld who I think she is as a person with…

In the middle of Hispanic Heritage Month, Jennifer Lopez and Shakira were announced as the 2020 Super Bowl halftime show performers. While the selection of two incredible Latinx musicians is certainly worth celebrating, these celebrities only represent one piece of a larger, more diverse, picture of Latinx heritage that is seldom depicted in advertising and…

Perhaps it was promising, years ago, to see the media industry booming thanks to investments by venture capital-backed funders and large media conglomerates hoping to cash in early on promising new digital media titles. But now, it’s the time in the industry’s life cycle for those same flashy digital media titles to increasingly borrow moves…

I was saddened to read about the end of Barton F. Graf. Over the last decade, Gerry Graf and his team has done some great work that’s pushed the culture and the ad industry. As a fellow entrepreneur in the advertising and marketing world, I feel for Gerry as he described his journey. The reality…

As part of Adweek’s First Things First newsletter (sign up here), we’ve been soliciting tips from our readers on a variety of topics about your careers and workplaces. Sometimes promotions just land your lap. Your accomplishments speak for themselves and your company recognizes them. Other times, you need to be prepared to toot your own…

The platform does not allow politicians to buy advertising on Twitch, but can direct viewers to make donations through third-party platforms like PayPal.

Levy sheds some more light on how buys across linear/digital inventories of four different TV companies will work, as well as next steps for this innovative venture.

The first five weeks of this year, the NFL continues to see rebounding viewership from its sharp declines two years ago — up 6% to 16.8 million Nielsen viewers per game.