Self-censorship is a tried-and-true gag for comedic ads. From the 2012 launch spot for Dollar Shave Club’s “f**king great” razors to last week’s “brutal honesty” campaign with Dax Shepard and Kristen Bell for meat alternative Lightife, a timely bleep is an easy way to make a spot feel mildly edgy. But agency BETC takes the…
On the Adweek Podcast: Agency of the Year Preview and Finding Mentors
Mentors can make your career. You, as a mentor, can make someone else’s career. This week on the Adweek podcast Yeah, That’s Probably an Ad, we talk about the importance of mentors and a new executive mentor program that will shape future brand marketing leaders. And it’s almost that time of year: the selection of…
Marketsmith Taps Active’s Foy For Digital Media
Samantha Foy has joined Cedar Knolls, NJ-based Marketsmith as senior director of digital media after an eight-year stint at barter media-buying giant Active International.
How E.l.f. Beauty’s Sponsored Hashtag Got 1.6 Billion Views On TikTok – And Counting
If TikTok is still proving its value as a marketing platform, despite skyrocketing popularity among Gen Z, it got a huge boost in October when the cosmetics company e.l.f. ran a sponsored hashtag challenge, #eyeslipsface, that amassed 1.6 billion views in just over a week. Two factors led to e.l.f’s success on TikTok: showing up… Continue reading »
The post How E.l.f. Beauty’s Sponsored Hashtag Got 1.6 Billion Views On TikTok – And Counting appeared first on AdExchanger.
Attribution 2.0: Let The Gold Rush Begin
For those of you still trying to get your arms around attribution modeling, you can forget about it — at least the current versions representing a litany of black boxes all claiming to provide the
elusive Holy Grail for understanding your return on media investments. That’s because we are entering a second generation that will provide standards, accountability and a common language for the
inputs and outputs of industry-sanctioned models in what might well be called, “attribution 2.0.”
elusive Holy Grail for understanding your return on media investments. That’s because we are entering a second generation that will provide standards, accountability and a common language for the
inputs and outputs of industry-sanctioned models in what might well be called, “attribution 2.0.”
Devin Nunes and the Power of Keyword Signaling
Opinion: From “crisis actor” to “collusion hoax,” conservatives use SEO terms gamed by right-wing media outlets, propelling a polarized internet.
October 14, 2019 – My buddies and I…
My buddies and I once got snowed in my cabin for days and played poker for feathers from an old duvet to pass the time. At least my friends were there when the chips were down.
Pearls Before Swine by Stephan Pastis for October 14, 2019
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Spotify Helps Bring Me the Horizon Fans Customize Their T-Shirts
Grammy Award-nominated Sony Music Entertainment artists Bring Me the Horizon are adding a dash of Spotify to the process of enabling their fans to purchase customized T-shirts. Fans of the band can go to the Amo in Colour website and login with their Spotify credentials, after which they will be prompted to choose their six…
To Go Green, the Energy Industry Goes Open Source
Challenges around renewables are prompting players in the “traditional” sector to collaborate on software they can modify to address their changing needs.