Month: October 2019

Bryson Gordon leads advanced advertising initiatives at Viacom. Catch him at AdExchanger’s upcoming Programmatic IO New York on Oct 15-16. Ahead of its planned merger with CBS, Viacom is scaling up new, more data-driven models for TV advertising. Its Vantage product offers impression guarantees against narrowly defined audience segments. Vantage was the brainchild of Bryson… Continue reading »

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When you think of Breaking Bad, you probably think of meth. But a close second is…well, harrowing moments of nihilistic violence, most likely. But a close third is that one time teacher-turned-druglord Walter White angrily tossed a whole pizza on the roof of his house. Understandably, Domino’s Brazil has chosen to reference that last plot…

In Citi’s latest ad, a group of young girls are asked what they want to be when they grow up. After sharing their career aspirations, they’re then told that women generally get paid less than men–and their immediate reactions are captured in a series of striking photographs. Now, there’s no way of knowing whether or…

No two coming out experiences will ever be the same, just as no two people who come out are the same. For straight parents, especially those with little experience with the LGBTQ community, that open-ended aspect of a child identifying as gay, bisexual or transgender can make it feel like there’s no clear playbook for…

Just when you thought Twitch represented a safe haven from politics, here comes the Trump train. President Donald Trump started up a verified account on Twitch earlier this week. Thus far, the channel contains just one video, promoting Trump’s upcoming rally in Dallas Oct. 17. It had nearly 53,000 followers at the time of this…

Twitter is back on the Mac. After pulling the plug on its original application for that operating system in March 2018 and directing Mac users to the web version of Twitter, the social network took advantage of Apple’s release of Project Catalyst for MacOS 10.15 Catalina in June and created a Mac-specific version of its…

Hey, CCPA-heads, the moment you’ve been waiting months for has arrived. The California attorney general’s office on Thursday published the first draft of its implementation regulations for the California Consumer Protection Act. [Click here to read the full text.] The purpose of the regulations is to operationalize the law and provide practical guidance. It’s the… Continue reading »

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HBO wants its viewers to know that talking about mental health should be normal. Beginning Oct. 10, which was Mental Health Awareness Day, the premium cable network rolled out a public service announcement and educational materials about mental illness, and added mental health disclaimers before certain programming. In a video airing on the network and…

It’s been 17 years since Johnny Cash powerfully reinterpreted Nine Inch Nails’ “Hurt” into a somber reflection on the pains and regrets that accompany a long life. Now the song, an anthem to self-reproach since the original version by Nine Inch Nails in 1995, has been revisited again, changing its meaning altogether into a message…