Month: October 2019

With Disney+, Apple TV+, HBO Max and Peacock all hitting the market between this November and April 2020, streaming services will spend big on marketing to attract subscribers and compete for share. In this new landscape, networks will have to reevaluate whether to accept tune-in ads from competitive streaming services. TV networks mentioned in this… Continue reading »

The post Streaming Services Must Reevaluate How They Accept Ads From Competitors appeared first on AdExchanger.

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nancy Marzouk, founder and CEO at MediaWallah. As the end of the third-party cookie era looms, marketers eye first-party data as the future of targeting. How far along are they in… Continue reading »

The post Reality Check: Are Brands Ready For A First-Party Future? appeared first on AdExchanger.

For a brand with a timeline that spans more than a century, Citi has an image that’s anything but stale. The financial giant’s most recent push is shattering the glass ceiling, with full-page magazine and billboard ads calling out the lack of women in leadership across institutions across the globe–including within Citi itself. Ahead of…

With 34 million U.S. subscribers, the premium cable channel and streaming service HBO is a little more than half the size of Netflix today domestically. In five years’ time, though, AT&T executives want not just to convert all of its HBO customers to HBO Max, its upcoming streaming service, but grow its subscriber base by…

CBS ad sales chief Jo Ann Ross, who has headed up ad sales for the network since 2002, will keep her top job at the newly formed ViacomCBS. Instead of following the path of other long-tenured CBS executives and exiting the company ahead of its upcoming merger with Viacom, she’s been named ad sales chief…

Criteo, the retargeting ad-tech firm, is shaking up its leadership with Nielsen’s Megan Clarken soon assuming the role of CEO. Current CEO and founding chairman JB Rudelle, who returned to the top job at Criteo last year, will remain as chairman on its board of directors. The new leadership comes as Criteo announced a 1%…

At least for Halloween weekend, the Addams Family mansion is on the market–in Brooklyn’s Clinton Hill neighborhood. Booking.com and MGM Studios resurrected the famous 1313 Cemetery Lane abode, where guests can pony up $101 per night to stay in Gomez and Morticia’s iconic home. Visitors spending the night in the 19th-century walk-up that’s been transformed…

While it might seem odd to be excited about a new airline safety video, there’s no denying that we’ve been in a golden age of clever iterations on something that had long seemed boringly boilerplate. Led by creative pioneers like Air New Zealand, airline safety videos in recent years have often been fascinating forays into…

We had a lot of questions going into Tuesday’s HBO Max investor day, and WarnerMedia answered many of them during its info-packed presentation, which lasted nearly three hours. From price ($15 a month) to release date (May 2020) to content (all 23 seasons of South Park and new series from people like Greg Berlanti, Mindy…

Trump has evoked strong feelings as president – both positive and negative. How would you feel discussing him at a dinner party with a group of people who have opposing views from your own? In this interactive, see how your views compare with those of other Americans.

The post Across the Table: Would you share your views of Donald Trump over dinner? appeared first on Pew Research Center.