Month: October 2019

The ecommerce technology company Kibo is acquiring Monetate, a brand personalization and content optimization startup, the company announced on Thursday. Terms of the deal were not disclosed, though Monetate had raised $46 million since 2008. Kibo was launched in 2016 when Vista Equity Partners, a leading mar tech private equity fund, bought and consolidated three… Continue reading »

The post Kibo Buys Monetate In Its Vista-Backed Bid To Be The Next Ecom Cloud appeared first on AdExchanger.

Nielsen found radio reaches more Hispanic consumers weekly (96%) than smartphones or even TV.

Personnel changes abound at Victoria’s Secret this week: The brand’s longtime head of stores, April Holt, is leaving the company, and 50 employees from its Columbus, Ohio, headquarters were laid off as well. According to CNBC, Holt had been with Victoria’s Secret parent company L Brands for 16 years. In her most recent role as…

Just in time for fall, marketers can now target taxi-top ads to shift with the dipping temperatures. Off the back of a May 2019 $30 million funding round led by Google’s investment arm, Firefly–a California-based startup that tacks digital screens atop vehicles across the country–announced a partnership with weather analytics giant AccuWeather to bring forecasts…

For marketing directors, knowing and understanding their target audiences is a rule of thumb. Without such knowledge, getting into the heart of their audiences or becoming top-of-mind will be difficult. Marketing logic works as follows: Since I understand you and know what you are looking for as a consumer, I can connect with you, and,…

Companies looking to reach the growing podcast audience have been creating their own shows, known as branded podcasts. These company-produced podcasts have proven to be an excellent method for growing brand awareness. Just like in the 2000s when every company needed to start a blog, now every brand’s head is spinning about starting a podcast….

A New Orleans-style marching band played a frenetic swan song around an open coffin–containing only a dead rat–as Barton F. Graf mourned its closure at a send-off event Thursday befitting of the agency’s oddball reputation. Dozens of former staffers and friends of the agency attended the mock funeral, held in a lower Manhattan event space,…

Last month I completed my first year in America. My role here is to help marketers generate growth by finding consumer segments that are prominent in their category but still have not become loyal to one brand. Coming from Latin America, I needed to learn specifics in order to help. It became clear from day…

From New York City to Portland, Oregon, officials consider regulating how government and private businesses deploy the technology.

The podcast industry is ripe for influencer marketing. That’s the view of Agnes Kozera and David Kierzkowski, co-founders of self-serve influencer marketing platform FameBit, which Google acquired in 2016. The pair has since left Google and is developing an analogous platform for the podcast industry, which has plenty in common with the video influencer market,… Continue reading »

The post FameBit Founders Launch Podcorn To Bring Influencer Marketing To Podcasting appeared first on AdExchanger.