Month: October 2019

Publicis reported Q3 earnings on a last-minute call with investors Thursday after results came in worse than expected, causing the holding company to lower its guidance through 2020. Organic growth was down 2.7% to $2.86 billion in Q3, and down 1.4% to $7.6 billion in the first nine months of the year. So Publicis lowered… Continue reading »

The post Publicis Reports Q3 Early Because Results Are That Bad – And Lowers Guidance Through 2020 appeared first on AdExchanger.

You can subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you get your podcasts. LiveRamp is by far the most widely used platform for first-party data onboarding and identity resolution. This week on the podcast, its gregarious CEO Scott Howe talks about the company’s wild ride – from private concern to… Continue reading »

The post Resolving LiveRamp’s Identity, With CEO Scott Howe appeared first on AdExchanger.

Pick up just about any survey or predictions paper for the advertising industry in 2020, and it can all feel like a case of whiplash: excitement over connected television and caution around privacy legislation. As a measure of the technology’s growth, the few remaining publicly traded ad-tech companies used their latest earnings calls to speak…

TM Advertising, a Dallas-based agency that bought itself back from IPG two years ago, is closing its doors after an 85-year run. Becca Weigman, CEO of TM Advertising, told Adweek today that a recent “perfect storm” of client cutbacks led to its closure. “It’s a financial decision. It’s a very competitive environment,” she said. “Three…

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media.  Today’s column is written by Jeff Nicholson, CEO at Tracer and chief media officer at VaynerMedia. These days, most people communicate with their best friends via messaging. I’d even go as far as to say that… Continue reading »

The post Why Do Your Best Friends Text You But Not Your Favorite Brands? appeared first on AdExchanger.

The share of Republicans who give Democrats a “cold” rating on a 0-100 thermometer has risen 14 percentage points since 2016. Similarly, 57% of Democrats give Republicans a very cold rating, up from 2016.

The post Partisan Antipathy: More Intense, More Personal appeared first on Pew Research Center.

Mattel is no stranger to criticism over its Barbie brand. From limited, gender-specific professional choices to unrealistic body standards, the toy company has navigated its fair share of complaints involving the 60-year-old doll. Though Mattel has introduced several diverse, groundbreaking dolls this year–including the Barbie Fashionista line featuring two dolls with physical disabilities, the Inspiring…

Facebook introduced several new products at the second annual PyTorch Developer’s Conference in San Francisco Thursday. The event opened with a keynote by Facebook chief technology officer Mike Schroepfer, and it featured speakers from companies including Microsoft, Salesforce, Google, Tesla and Uber, as well as from academic institutions including Massachusetts Institute of Technology, Stanford University,…

G/O Media, the company formerly known as Gizmodo Media Group, has shuttered its news vertical Splinter and laid off the site’s staff. “As of today, Splinter will cease publication,” Splinter editor in chief Aleksander Chan wrote in a tweet Thursday morning. “It has been my greatest honor to have been the editor of this site…