Pinterest joined Twitter, Facebook, Messenger and LinkedIn in the lite application mix, rolling out Pinterest Lite this week. Pinterest Lite is basically a downloadable version of the Progressive Web App Pinterest began developing in July 2017, and the slimmed-down app takes less time to download and occupies less storage space on users’ Android devices. A…
Femtech Is Providing Marketing Opportunities Around Women’s Health and Basic Needs
Femtech is not just rising; it’s exploding as quickly as the category came to be. Since 2014, femtech companies have raised over $1 billion in funding, despite the term “femtech” itself not being coined until two years later. Frost & Sullivan, a market consulting firm, predicts that femtech could have a market potential of $50…
Pinterest Ramps Up Its Well-Being Efforts on World Mental Health Day
Pinterest marked World Mental Health Day Thursday by expanding on the well-being activities it added to its platform in July. Starting in July, Pinners who searched for terms indicating that they may be struggling, such as “stress quotes” and “work anxiety,” began seeing well-being activities that they could partake in directly via the Pinterest application….
Johnson & Johnson Ordered to Pay $8 Billion to Man Who Developed Breasts After Taking Risperdal
It’s shaping up to be an expensive few years for Johnson & Johnson. On Oct. 9, a Philadelphia judge ordered the pharmaceutical and CPG behemoth to pay $8 billion to 26-year-old Nicholas Murray, who claimed that Risperdal, an anti-psychotic drug manufactured by J&J’s pharmaceutical subsidiary Janssen, made him grow breasts. Murray’s lawyers claimed Johnson &…
Here’s How Retailers Can Make the Most of This Year’s Shorter Holiday Shopping Season
A late Thanksgiving this year means there are five fewer shopping days and one less weekend between Black Friday and Christmas than last year. In fact, 2019 has the shortest holiday season since 2013. That year, retailers front-loaded the holiday by starting promotions in early November, opened stores on Thanksgiving for the first time ever,…
WPP Shareholders To Vote On Kantar Sale
A shareholder meeting has been scheduled for later this month in London to vote on the transaction, which was announced in July.
The Media Math Behind Russian Meddling
The Mueller investigation confirmed that the Russian’s meddled in the 2016 U.S. presidential election. However, it is not believed to have had a material impact on the outcome of the election. Here’s
my math on that.
my math on that.
OpenAP Market Opens For Targeted Buys Across Digital, Linear
The new iteration of the advanced audience-targeting platform from Fox, NBCU and Viacom is transactional and with digital added, reaches more than 90% of U.S. TV audiences, says the consortium.
Why Social Media Influence On The 2020 Election Will Look A Lot Like 2016
The Senate Intel Committee released a bipartisan report Tuesday on Russia’s use of social media to influence U.S. elections and it appears likely to have the same impact previous reports from the
Senate, U.S. intelligence agencies, and even Special Counsel Robert Mueller conducted: not that much.
Senate, U.S. intelligence agencies, and even Special Counsel Robert Mueller conducted: not that much.
Constructing The Perfect Democratic Candidate
Is there such a thing as the perfect candidate in the eyes of the primary voters? It depends on how you look at it. One way is to identify the most appealing moments from the campaign thus far across
the contenders, and for the ultimate nominee to find a way to adopt them.
the contenders, and for the ultimate nominee to find a way to adopt them.