Month: October 2019

Chief marketing officers are surrounded by disruption. And they’re realizing that the branding skills that got them the top marketing seat aren’t the same skills in data and operations that are going to drive their businesses forward, said Merkle CEO David Williams. “The average CMO is in a tough spot,” he said. “They didn’t grow… Continue reading »

The post Merkle CEO David Williams: ‘The Average CMO Is In A Tough Spot’ appeared first on AdExchanger.

Welcome to First Things First, Adweek’s new daily resource for marketers. We’ll be publishing the content to First Things First on Adweek.com each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here. ’90s Style Icon Lisa Frank Brings Nostalgia to Travel…

In the world of U.K. retail, few names are as prominent as Arcadia Group, the parent company of Topshop, Dorothy Perkins, Miss Selfridge and Wallis, among others. Arcadia’s apparel brands have long been mainstays of the British “high street,” a descriptor for the shops that populate U.K. towns’ main shopping drags, roughly the equivalent of…

Nearly seven months after FX Networks was acquired by Disney, along with most of 20th Century Fox’s other assets, the company hasn’t faced any of the growing pains or management upheaval undergone by rival HBO and several other WarnerMedia properties under their new owner, AT&T. “They’ve been great,” said FX Networks chairman John Landgraf of…

Even as GE chief marketing officer Linda Boff positions the iconic brand for the future, she often looks back to company founder Thomas Edison for guidance, in particular his axiom on problem solving. On the latest episode of Top of Mind, Boff told Adweek about that approach, managing her nearly 2,000-strong marketing team and what’s…

Actress, writer and producer Issa Rae will be the next celebrity to make a cameo on Google Assistant. Rae’s voice is available for a limited time in the U.S. starting today. Rae follows singer John Legend, who lent his voice in April. As with the new Samuel L. Jackson voice skill for Amazon Alexa, users…

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The programmatic ecosystem’s maturation into the television industry happened slowly before speeding up rapidly. Dataxu is a fitting example of the trend. The longstanding demand-side platform (DSP) has reshaped its business and client mix in the past two years. Once a pure-play DSP, dataxu now has supply-side deals that put it in the tech stacks… Continue reading »

The post Dataxu’s Mike Baker: Scaling A DSP In A New World Dominated By TV appeared first on AdExchanger.